A progressive livestock and crop farm based in the Welland Valley in South Leicestershire. Slawston Grange Estate breed and rear Aberdeen Angus steers and pedigree Lleyn ewes. The farm business is positioned as a premium meat supplier, holding a contract with a major supermarket and managing over 840 acres of arable and pasturable land. Slawston utilise arable land for livestock feed, alongside lambs finished off grass. The farmland also enjoys 35 acres of woodland and plays an active role in environmental conservation work.
As a high-end supplier, Slawston Grange required an identity to communicate the quality and service of the estate. The illustrative mark is accompanied by a smart, serif font to evoke a sense of heritage, while still remaining a distinctive and characterful logo.
The illustrative emblem picks out the recognisable features of the two prize breeds for which the farm specialise. The distinguishing features of the Aberdeen Angus bull and Lleyn ewe. The colour palette combines earthy tones and a deep eggshell – a nod toward rich paint colours of the period stately home.
Primarily a livestock and crop farm, the Slawston Grange Estate owners also enjoy mixing business with pleasure – with their yearly shoots. As an extension to the primary logo, the estate also uses an alternative version for these yearly shoot events, with a pheasant and a partridge replacing the bull and sheep – a flexible brand for different occasions.
Whilst Slawston Grange Estate didn’t require a full website as the majority of sales were conducted face-to-face with existing contacts. An accessible place for people to contact them was required. a dozen eggs developed a simple holding page to fulfil the need for a web presence, without the hassle of constant news updates!