Brand identity and design for Benjamin Pimlico, parent company of the White Hart pub in Loughborough
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Benjamin Pimlico Pub Company

Benjamin Pimlico Pub Company is the parent company of one of our favourite pubs, the White Hart in Loughborough. This revamped venue is hugely popular, keeping the warm cosiness of a traditional pub while injecting a modern sense of character and humour that we wanted to reflect in the branding.

a dozen eggs worked with Ben Maunder, the owner of the White Hart to create a brand that can be applied to all aspects of pub life; menus, venue promotion, music events, and much more! Alongside the Ben Pimlico website and printed media we were also asked to make a rather special piece of wall art, tracking the story of the pub through history. You can see a timeline version of this on the White Hart website, and the full image in pride of place behind the bar.

Front and back of business card for Benjamin Pimlico Pub Company