The Pioneer network is a family of churches mainly based in the UK that aim to resource and equip Christians to serve their communities, towns and cities. The network is diverse, but their churches are recognised as having a number of characteristics; a sense of adventure, a priority around women in leadership and a pursuit for unity.
Pioneer initially approached a dozen eggs to design a joining booklet for churches looking to become part of the network. A booklet that felt welcoming, had clarity and was informative with a focus on communicating their core values; relational, missional, charismatic and kingdom orientated.
At a dozen eggs, we relish a design project that can get to the heart of a brand, and communicate its core values. The Pioneer team are excellent in communicating their values verbally and we enjoyed working alongside them to develop a visual language that could do their mission justice.
Whilst producing the booklet, we developed an illustration style that incorporated the use of photography to enable a consistency within the brand. The collage approach ensured that the icons we designed could communicate more complex themes – themes that simpler icons may find more limiting.
We’ve also had the pleasure of designing the identities for a number of Pioneer’s leadership conferences, which you can find in our portfolio.