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We are a small team of creative problem solvers with a diverse range of expertise. A brand agency working with clients directly and often collaboratively. Regardless of the size or requirements of the project, we’re the people you’ll talk to, meet with, and we’re the people thinking, designing and creating.

Frances Johnson founder of a dozen eggs


Founder & Director

Fran works closely with clients, leading workshops and meetings with a clear, strategic approach. Her role focuses on brand strategy, ensuring brands have strong foundations and develop their own relevant tone of voice.

As a founding director, Fran continues to shape and drive the company in both growth and creativity. A natural problem solver, she enjoys facilitating the creative process in order to achieve successful branding solutions.

Joanne Wdowiak, director at brand agency - a dozen eggs


Founder & Creative Director

Jo is a co-founder of a dozen eggs and has led the design direction of the company since it was established. As creative director, she leads the creative and visual aspects of every branding project. It is Jo’s job to build the bridge between brand strategy and planning across to visual identity and design.

She believes in building strong teams, communicating clearly and establishing flexible brands that endure.

Beth Evans, designer at a dozen eggs



Beth’s knowledge and interests are broad and varied, as is her role as designer with a dozen eggs. Beth is the brains behind many of our successful brands, bringing her creative flair and a clarity of communication into everything she does.

Beth turns her hand to all aspects of design; print, digital and moving image, ensuring that everything we produce at a dozen eggs is creative, communicative and furthers brand.

What we do.

Collectively we specialise in brand strategy and identity. From print and promotional material to online presence and digital design, we apply our specialist knowledge and visual thinking to build distinctive brands that work across all platforms. We are a brand agency based in Loughborough, but working with national clients on a mix of projects.


We work with clients to define who their brand is for, what it represents and where the future aspirations of the business lie. A smart brand strategy is the key to communicating to the right people in the most effective way.

Contact us to book a brand workshop
Strategy and brand workshops as a brand agency a dozen eggs
Creating logos as a brand agency a dozen eggs


We create fresh, new brands with purpose and clarity. Identities that visually express the company personality and core. We understand the importance of flexible design to create equal impact online, in print and into the environment. And brands that can grow and evolve over time.

What is the brand process?


Whether it's digital or print, small or large scale, we create designs that build upon your current brand. We work within your timescales and budget to design material that will stand the test of time.

Rebranding on a budget
Building brands as a brand agency a dozen eggs
Building websites as a brand agency a dozen eggs


Flexible design and forward-thinking development is an essential part of our toolkit. From brochure sites to complex, ecommerce platforms - we design systems that resonate, improve and evolve. Our approach accommodates the growth and ambition of the brand, as well as the demands of an ever changing digital landscape.

View our website portfolio


Animation is a useful storytelling tool. We develop animations that clarify messages and explain products and services. Working alongside you to craft a narrative that clearly communicates your intent to your target viewer.

What do you need to consider when writing an animation script?
Developing animations as a brand agency a dozen eggs

Where it all began

Having met at Warwickshire college on an Art & Design foundation, Jo and Fran quickly became firm friends. They then started studying on the same course at Loughborough University (Visual Communication) and found themselves working together on numerous projects. Upon graduation in 2010, they jumped into starting their own branding agency - a dozen eggs was born!

Why the name ‘a dozen eggs’?

The idea for a dozen eggs came from a warm-up exercise used by the American choreographer Twyla Tharp. Her book, The Creative Habit, explores the nature of the creative process, not just within the world of dance, but across a vast spectrum of creativity. As Freud said,

“When inspiration does not come to me, I go half way to meet it."

Fran & Jo, founders of a dozen eggs, had a long list of boring, corporate names. They were both reading The Creative Habit book, and came across an exercise titled a dozen eggs. Something about it felt right. It felt like it could attract the right types of clients; ones that appreciated creativity and weren’t too serious! It also began with an ‘A’ which was useful for directories in the early years. Whilst it took a while to get used to, the tone of the name settled well.

Exercise 13: A dozen eggs. Sit on the floor, bring your knees to your chest, curl your head down to your knees and try to make yourself as small as you can. Once you have folded yourself into an egg shape, you have no choice but to do something expansive. You cannot hold the starting position forever, though you can hold it for as long as you like. Eventually, though, you’ll have to do something. This exercise teaches you how to accomplish the most difficult task in any creative endeavour: begin.

© Twyla Tharp / Simon & Schuster

There is nothing more satisfying than seeing a new venture step out into the market place with a strong visual identity, an identity that will allow them to grow into a successful, thriving business.

Who we work with.

We work with a hugely varied set of clients, from ambitious start-ups to national brands