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Insights Building successful brands

Building successful brands: A step-by-step series of blog posts to guide you through the process of brand strategy and design. The series covers identifying purpose, mapping out the future of your company, delving into brand values, defining your audience, building a bridge between strategy and visuals and thinking about your competition.

Purpose: Working out the WHY?

Branding is about communication. Communicating your message to your audience. Brand strategy is about making sure you know what your message is, who your audience are and how to communicate…

By Frances Collins : 17/03/2017

Future: Mapping out the route

Speech marks left Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what…

By Frances Collins : 02/07/2017

Brand Values: What’s at the core?

A brand is something that should always be developing and built upon. No longer is it enough to redesign your logo every 10 years and leave it be. Brand now…

By Frances Collins : 20/03/2017

Audience: Define, prioritise, profile, target

Nearly every company will have more than one audience group. Investors are looking for something different than ‘front line’ employees; and users of a product or service can vary greatly.…

By Frances Collins : 30/06/2017

Visuals: Bridging the words and the pictures

Exercises like working out your brand values, or uncovering your audience personas can feel really satisfying once complete. Often, when completed as part of a team it drives enthusiasm and…

By Frances Collins : 15/08/2017

Thinking about your competition

As a company, you don’t always need to stand out from your competition in an obvious way. However, you do need to understand where you are positioned within the market…

By Frances Collins : 16/08/2017

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