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Insights

An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.

Having a brand strategy gives you control over the how clients, employees percoeve your brand - your image. brand can include a lot of elements, depending on what makes the most sense for your market. There could be logos, visuals, colours, use of language, phone manner, building layout, product and packaging design… The list goes on!

Why is brand strategy important?

The importance of Brand Strategy is easy to overlook.  It sounds like jargon, but actually it’s a straightforward idea.  A strategy is simply a plan that…

By Michelle Barnett : 22/10/2019
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How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.

How to communicate your research

How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.

By Frances Collins : 23/09/2019
Brand identities represent an organisation's values to it's audience. We create them by deciding on a brand strategy and then designing brands that encompass this

How to develop a brand identity

Building a brand identity involves a lot of decision making and discussion. Our goal is to create something unique to you, that communicates your service well to the people…

By Michelle Barnett : 29/07/2019
Infographics are a great marketing tool for businesses who need to communicate complex information in a simple form. Visual elements increase engagement massively.

Infographics – What they are and when to use them

The term ‘infographics’ gets thrown around a lot, but what it means is any visual representation of data.  This can sound unhelpfully broad; any pie chart you…

By Michelle Barnett : 28/05/2019

What is brand architecture?

Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.

By Frances Collins : 02/04/2019
Running a branding agency from a small town like Loughborough has ots of benefits to clients

Why do we design brands in Loughborough? – part 2

Branding and web design in Loughborough gives us the bonus of great community relationships, along with connections to clients all over the UK, and even the globe!

By Michelle Barnett : 11/03/2019
There are loads of benefits to running a branding agency from a small town like Loughborough

Why do we design brands in Loughborough? – part 1

Branding and web design don't have to be urban pursuits. Here's what it's like running a branding agency from a small Leicestershire town named Loughborough.

By Michelle Barnett : 11/03/2019

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