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Insights

An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.

Colour palettes affect an audience's perception of a brand

How to use colour psychology?

We judge brands quickly - and a lot of it is down to colour. How do you choose which colour works for your brand?

By Frances Collins : 20/02/2018
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Opt in box on a website - GDPR compliance

Do I need to add an Opt In checkbox to my website?

GDPR is coming in May 2018 - is your website compliant? This article takes a look into all things opt-in checkbox!

By Frances Collins : 07/02/2018
The Guardian redesigned logo with rebrand of layout and graphic design, which has been rolled out across the newspaper and app.

The Guardian rebrand: our thoughts

The Guardian has unveiled it's new branding for it's newspaper, website and app. Here in the office we gave our opinions on the website, while Fran played the roving reporter and went to investigate the app and newspaper.

By Michelle Barnett : 15/01/2018
Design trends for 2018; personalised UX, typography and a lead for visuals.

Design trends of 2018

Upcoming developments in graphic design and web development: personalised web experiences, hosted typography, layout trends and more...

By Michelle Barnett : 09/01/2018
The importance of white space, or negative space, and why designers use it.

Mind the gap! – why we use negative space

When delivering a design, a common request designers get is to add more information or expand objects to fill any remaining white space.

By Michelle Barnett : 14/12/2017
Illustration of a Christmas pudding

Applying Christmas to your brand

Christmas - the brand - is big business. We take a look at the balance between communicating your brands tone of voice and bring about festive cheer!

By Michelle Barnett : 29/11/2017
Speech bubble representing verbal identity and it's role in building business brand.

Verbal identity – you need one

We’re used to thinking of branding in visual terms first, but it’s now easier then ever for customers to speak to organisations. As well as the tradtional phone…

By Michelle Barnett : 24/10/2017

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