Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
Visual Identities with flexible systems
Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.
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Day in the life of …
Once you have your persona, how do you work out how they'll want to be spoken to? The 'day in the life of' exercise is a great way to establish how you want to speak to your target audience.
Using brand words as testing devices
Establishing brand words is a useful tool to steer project direction, but it is also incredibly useful to then test any project outcomes.
Rebrands : our top 5 favourite pared-back rebrands
The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it…
You’ve got your shiny new rebrand, now how do you launch it?
Once you've got a shiny new rebrand, how do you launch it? This blog post takes you through some options and what to avoid.
How to design a logo
Do you want to know the nuts and bolts of designing a logo? From how to generate initial ideas to refining them and establishing a brand.
Designing for print
What do you need to think about when designing for pint? A blog post that looks at resolution, colour, bleed, margins, gutters, text size and ink coverage.