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Insights

An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.

Brands more frequently need to cross the global marketplace, linking very different culture

Design across cultures

Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.

By Michelle Barnett : 08/09/2018
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Design of a Pantone colour, which illustrates a spot colour being picked by the eyedropper tool in Photoshop or Illustrator.

Pantone – a spot colour, not a shampoo

Pantone is also not a delicious Italian sweetbread. It’s actually a company that (among other things) produces formulas for mixing specific colours of printing ink.  Mistakenly, people tend to…

By Michelle Barnett : 06/08/2018
LinkedIn logo, a social networking platform for businesses, companies and freelancers, allowing them to manage their professional and brand identity, engage with your network of professional contacts and access opportunities

How does LinkedIn help your business?

When it comes to social networking, LinkedIn is one of the most popular platforms.  It has a unique focus on networking between companies rather than individuals.  This means…

By Michelle Barnett : 18/06/2018
The duality of branding

The dualism of branding

Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.

By Frances Collins : 30/05/2018
Illustration of political voting slip, representing the importance of defining your audience before branding

An impossible task?

Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?

By Frances Collins : 12/04/2018
Branding or rebranding political figures and campaigns

Branding a political figurehead

What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.

By Frances Collins : 22/03/2018
Brand identity using responsive logos

What is a responsive logo?

The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.

By Frances Collins : 14/03/2018

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