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An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.

Visual identities with flexible systems text based design

Visual Identities with flexible systems

Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.

By Jo Wdowiak : 24/11/2023
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Day in the life of …

Once you have your persona, how do you work out how they'll want to be spoken to? The 'day in the life of' exercise is a great way to establish how you want to speak to your target audience.

By Fran Johnson : 02/10/2023

Using brand words as testing devices

Establishing brand words is a useful tool to steer project direction, but it is also incredibly useful to then test any project outcomes.

By Fran Johnson : 18/09/2023
Top 5 pared back rebrands

Rebrands : our top 5 favourite pared-back rebrands

The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it…

By Jo Wdowiak : 07/08/2023

You’ve got your shiny new rebrand, now how do you launch it?

Once you've got a shiny new rebrand, how do you launch it? This blog post takes you through some options and what to avoid.

By Fran Johnson : 01/08/2023
How to design a logo? Designers guide to the nuts and bolts of logo design

How to design a logo

Do you want to know the nuts and bolts of designing a logo? From how to generate initial ideas to refining them and establishing a brand.

By Fran Johnson : 24/07/2023
Designing for print

Designing for print

What do you need to think about when designing for pint? A blog post that looks at resolution, colour, bleed, margins, gutters, text size and ink coverage.

By Beth Evans : 11/07/2023