Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
An impossible task?
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
Most popular
Branding a political figurehead
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.
What is a responsive logo?
The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.
Building the new a dozen eggs website
Our web development team have been busy updating our site to better showcase our work. We wanted to share their process with you, and provide a glimpse of all…
How to use colour psychology?
We judge brands quickly - and a lot of it is down to colour. How do you choose which colour works for your brand?
Do I need to add an Opt In checkbox to my website?
GDPR is coming in May 2018 - is your website compliant? This article takes a look into all things opt-in checkbox!
The Guardian rebrand: our thoughts
The Guardian has unveiled it's new branding for it's newspaper, website and app. Here in the office we gave our opinions on the website, while Fran played the roving reporter and went to investigate the app and newspaper.