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Insights

An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology  to inform and inspire.

Speech bubble with a green twitter bird in it, and ellipses, on a red background.

Verbal identity – you need one

We’re used to thinking of branding in visual terms first, but it’s now easier then ever for customers to speak to organisations. As well as the tradtional phone call, social media…

By Michelle Barnett : 24/10/2017
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Protestors holding signs with different symbols on the, wandering about in different directions.

Brand Activism is getting ridiculous

It’s no secret that in advertising, activism is the new sex. It’s been that way for a while now, from Dove’s conflictingly hopeful ‘Real Beauty’ tagline (which suggests you accept…

By Michelle Barnett : 11/10/2017
Vector logo for dropbox

The Dropbox rebrand

Secure, Trusted, Organised. These are the words that come to mind when I think of a company I’m trusting my private documents to. Dropbox has rebranded, and – amongst others…

By Frances Collins : 04/10/2017

What will branding look like in 10 years time?

A question I’ve been mulling over for a while reignited itself last weekend, during a conversation with my friend Leila. After speaking about robots (she works in the field of…

By Frances Collins : 13/09/2017

Is Comic Sans really that bad?

True story: I once beat someone to a job based purely on the fact that my competitor had written their CV in Comic Sans. The interviewers didn’t even bother to…

By Michelle Barnett : 04/09/2017

Do all brands need to be audience led?

Donald Trump’s campaign for president was launched over a year ago. His disdain for political correctness and aggressive stance on immigration shaped his initial message. Fast forward a few months,…

By Frances Collins : 02/09/2017

When should I think about a rebrand?

In an ideal world, rebrand wouldn’t be a word! Brands would reposition themselves or extend their branding for different markets. We would witness small tweaks and visual changes rather than…

By Frances Collins : 30/08/2017

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