Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
Why creating a Brand Persona is great for your business
Your brand has a personality, how do you find out what it is?
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Our storyboarding process
A storyboard fills the gap between a great idea and an amazing animation. How do they work and what you should expect?
Creating a flexible brand – Back to Basics
Exploring the importance of creating a flexible brand. Why the continuing trend for flatter, minimalist design is here to stay.
How do I make my logo responsive?
There are a number of design decisions you can make to make your logo responsive; remove the words, remove the icon / imagery, merge parts of the logo together, strip out the detail or create a stackable version
What is a responsive logo?
The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.
How to choose the right branding agency
Choosing a branding agency can feel daunting. There’s pressure to make the right decision, with your hard-earned money and the most visible part of your company - your branding- on the line. But it doesn’t have to be! These simple, logical steps will walk you through the process to finding an agency you feel really confident about.
Top branding books
Wanting to learn more about branding? Then this is the list of books to start with; five key books to start your branding journey!