Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
Design across cultures
Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.
Most popular
Pantone – a spot colour, not a shampoo
Pantone is also not a delicious Italian sweetbread. It’s actually a company that (among other things) produces formulas for mixing specific colours of printing ink. Mistakenly, people tend to…
How does LinkedIn help your business?
When it comes to social networking, LinkedIn is one of the most popular platforms. It has a unique focus on networking between companies rather than individuals. This means…
The dualism of branding
Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
An impossible task?
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
Branding a political figurehead
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.
What is a responsive logo?
The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.