Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
Predicting the future: our 2018 review
Last year we made some predictions about what would be happening in design throughout 2018. And like any honest experts, we want to see how much of it…
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Design across cultures
Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.
Pantone – a spot colour, not a shampoo
Michelle writes about Pantone colours and printing processes uses in design.
How does LinkedIn help your business?
We look at a few was Linkedin can help your business; put your best foot forward, be strategic, look through the job postings and grow a reputation.
The dualism of branding
Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
An impossible task?
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
Branding a political figurehead
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.