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Insights

An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.

Exploring multiple brand directions

The brand process: a dozen eggs creates multiple different brand directions within the branding process.

By Frances Collins : 04/08/2020
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Why we use mood boards

Why do we use mood boards?

Moodboards are an incredibly useful tool in the branding and web design process. Michelle looks into this crucial step between brand strategy and brand identity.

By Michelle Barnett : 21/05/2020

How to create a brand from scratch?

Creating a brand from scratch using brand strategy; audience, working out your why, your value words and establishing a brand design and identity.

By Frances Collins : 09/03/2020

Rebranding on a budget

A logo that works, and looks great is a very satisfying thing. It can increase pride, or decrease embarrassment. It can encourage forward thinking and it can increase sales.

By Frances Collins : 28/02/2020
how to build a brand in 10 steps

How to build your brand in 10 steps

How to build a brand: a guide for develop your brand strategy in ten steps. Straight forward advice to building a strong brand for your company.

By Frances Collins : 21/02/2020

How to develop your brand personality

Avoiding trend based design and starting with brand strategy are key to developing your brand's personality.

By Frances Collins : 13/02/2020
Boosting our design in the run-up to 2020

How we boosted our design in 2019

It’s that time again. It’s not just a new year, but also a new decade!  It’s the perfect moment to cast our eye back over the year…

By Michelle Barnett : 06/01/2020