Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
Exploring multiple brand directions
The brand process: a dozen eggs creates multiple different brand directions within the branding process.
Most popular
Why do we use mood boards?
Moodboards are an incredibly useful tool in the branding and web design process. Michelle looks into this crucial step between brand strategy and brand identity.
How to create a brand from scratch?
Creating a brand from scratch using brand strategy; audience, working out your why, your value words and establishing a brand design and identity.
Rebranding on a budget
A logo that works, and looks great is a very satisfying thing. It can increase pride, or decrease embarrassment. It can encourage forward thinking and it can increase sales.
How to build your brand in 10 steps
How to build a brand: a guide for develop your brand strategy in ten steps. Straight forward advice to building a strong brand for your company.
How to develop your brand personality
Avoiding trend based design and starting with brand strategy are key to developing your brand's personality.
How we boosted our design in 2019
It’s that time again. It’s not just a new year, but also a new decade! It’s the perfect moment to cast our eye back over the year…