1. Home
  2. Insights

Insights

An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.

Infographics are a great marketing tool for businesses who need to communicate complex information in a simple form. Visual elements increase engagement massively.

Infographics – What they are and when to use them

The term ‘infographics’ gets thrown around a lot, but what it means is any visual representation of data.  This can sound unhelpfully broad; any pie chart you…

By Michelle Barnett : 28/05/2019
Most popular

What is brand architecture?

Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.

By Frances Collins : 02/04/2019
Running a branding agency from a small town like Loughborough has ots of benefits to clients

Why do we design brands in Loughborough? – part 2

Branding and web design in Loughborough gives us the bonus of great community relationships, along with connections to clients all over the UK, and even the globe!

By Michelle Barnett : 11/03/2019
There are loads of benefits to running a branding agency from a small town like Loughborough

Why do we design brands in Loughborough? – part 1

Branding and web design don't have to be urban pursuits. Here's what it's like running a branding agency from a small Leicestershire town named Loughborough.

By Michelle Barnett : 11/03/2019
Hands hover over a crystal ball, being used to tell the future

Predicting the future: our 2018 design review

Data mining, parallax scrolling and branding with fonts - we're reviewing how graphic design and web development changed in 2018 - 2019

By Michelle Barnett : 07/01/2019
Brands more frequently need to cross the global marketplace, linking very different culture

Design across cultures

Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.

By Michelle Barnett : 08/09/2018
Design of a Pantone colour, which illustrates a spot colour being picked by the eyedropper tool in Photoshop or Illustrator.

Pantone – a spot colour, not a shampoo

Michelle writes about Pantone colours and printing processes uses in design.

By Michelle Barnett : 06/08/2018

Get in Touch.