Insights

Brands more frequently need to cross the global marketplace, linking very different culture

Design across cultures

Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.

By Michelle Barnett : 08/09/2018

Design of a Pantone colour, which illustrates a spot colour being picked by the eyedropper tool in Photoshop or Illustrator.

Pantone – a spot colour, not a shampoo

Michelle writes about Pantone colours and printing processes uses in design.

By Michelle Barnett : 06/08/2018

How does LinkedIn help your business?

We look at a few was Linkedin can help your business; put your best foot forward, be strategic, look through the job postings and grow a reputation.

By Michelle Barnett : 18/06/2018

The dualism of branding

Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.

By Frances Collins : 30/05/2018

Illustration of political voting slip, representing the importance of defining your audience before branding

Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?

By Frances Collins : 12/04/2018

Branding or rebranding political figures and campaigns

Branding a political figurehead

What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.

By Frances Collins : 22/03/2018