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Why brand colour palettes need to be more extensive_thumbnail

Why brand colour palettes need to be more extensive

Every brand needs a workable colour palette for their brand, one that will work for graphs, data visualisations and CTA's.

By Fran Johnson : 19/07/2021

What does your brand stand for?

What types of words should you use for your brand values? A list of the brand value words.

By Fran Johnson : 23/06/2021
How do we come up with initial ideas?_thumbnail

How do we develop initial design ideas?

How do we develop initial ideas? We walk through what you can expect from the first part of the design process.

By Michelle Barnett : 23/05/2021
What do you need to consider when writing an animation script? _ thumbnail

What do you need to consider when writing an animation script?

A step by step guide to writing a script for an animation or video - for those of use who don't consider ourselves writers!

By Fran Johnson : 09/04/2021
Brand illustration to communicate house of brands

What is a house of brands?

The house of brands approach to brand architecture is where the master brand often has little relation to its sub brands. Examples include P&G and Alphabet (although - not google!)

By Fran Johnson : 30/03/2021
Brands and their sub brands

What is a branded house?

The branded house approach to brand architecture is where all the sub brands take the look and feel from the master brand. Examples include FedEx and to some degree, Microsoft.

By Fran Johnson : 11/02/2021