Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.
The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.
A walk through our decisions when designing and building the a dozen eggs website.
We judge brands quickly - and a lot of it is down to colour. How do you choose which colour works for your brand?
We’d love to hear from you.