Insights
Pantone – a spot colour, not a shampoo
Michelle writes about Pantone colours and printing processes uses in design.
How does LinkedIn help your business?
We look at a few was Linkedin can help your business; put your best foot forward, be strategic, look through the job postings and grow a reputation.
The dualism of branding
Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
An impossible task?
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
Branding a political figurehead
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.
What is a responsive logo?
The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.