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The duality of branding

The dualism of branding

Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.

By Frances Collins : 30/05/2018
Illustration of political voting slip, representing the importance of defining your audience before branding

An impossible task?

Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?

By Frances Collins : 12/04/2018
Branding or rebranding political figures and campaigns

Branding a political figurehead

What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.

By Frances Collins : 22/03/2018
Brand identity using responsive logos

What is a responsive logo?

The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.

By Frances Collins : 14/03/2018
a dozen eggs website design, rebranding and web development: designing and building

Building the new a dozen eggs website

A walk through our decisions when designing and building the a dozen eggs website.

By Dale Stillman : 27/02/2018
Colour palettes affect an audience's perception of a brand

How to use colour psychology?

We judge brands quickly - and a lot of it is down to colour. How do you choose which colour works for your brand?

By Frances Collins : 20/02/2018

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