Insights
![Toolkit helping you build a user persona for your brand](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2022/11/A-toolkit-helping-you-build-a-user-persona-for-your-brand.png?fit=4000%2C2000&ssl=1?resize=960%2C480)
A toolkit: helping you build a user persona for your brand
Creating a persona is a very useful tool when it comes to developing a brand. Having a person in your minds eye when thinking about your brands visual language…
![a dozen eggs branding agency based in Loughborough](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2022/09/a-dozen-eggs-a-dozen-years.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
a dozen years of a dozen eggs
a dozen eggs is 12, and we can't quite believe it! We've taken this opportunity to take a look at our photos over the years.
![Noto typeface with multiple languages](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2022/09/Google-Noto-font-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
The joy of Google Noto
Using google's Noto font for translations for the charity, Barnardo's.
![How to use Wordpress image fields to improve SEO](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2022/03/Wordpress-image-fields_thumbnail-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
WordPress Image Fields: Alt Text, Title, Captions and Description
How important are the alt text, title, caption and descriptions - which ones do you need to spend lots of time thinking about, and are there any you can ignore?
![Why creating a brand persona is great for your business](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2022/05/Brand-Persona-personality-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
Why creating a Brand Persona is great for your business
Your brand has a personality, how do you find out what it is?
![Why do we storyboard before beginning an animation? To save money, save time, and bring clarity](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2022/03/Why-Storyboard_thumbnail-01-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
Our storyboarding process
A storyboard fills the gap between a great idea and an amazing animation. How do they work and what you should expect?
![](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2022/03/Flexible-branding_thumbnail-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
Creating a flexible brand – Back to Basics
Exploring the importance of creating a flexible brand. Why the continuing trend for flatter, minimalist design is here to stay.
![](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2022/02/Responsive-logos_thumbnail-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
How do I make my logo responsive?
There are a number of design decisions you can make to make your logo responsive; remove the words, remove the icon / imagery, merge parts of the logo together, strip out the detail or create a stackable version
![Brand identity using responsive logos](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2018/02/What-is-a-responsive-logo_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
What is a responsive logo?
The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.
![](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2022/01/Choose-design-agency_thumbnail-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
How to choose the right branding agency
Choosing a branding agency can feel daunting. There’s pressure to make the right decision, with your hard-earned money and the most visible part of your company - your branding- on the line. But it doesn’t have to be! These simple, logical steps will walk you through the process to finding an agency you feel really confident about.
![Recommended branding books reading by Frances Collins](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/design-book-recommended-reading-fran.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Top branding books
Wanting to learn more about branding? Then this is the list of books to start with; five key books to start your branding journey!
![](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2022/01/Finalfiles_thumbnail-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
Final files & brand guidelines
Brand guidelines and final files - what happens are the end of the branding process at a dozen eggs, what can you expect?