Insights
Why brand colour palettes need to be more extensive
Every brand needs a workable colour palette for their brand, one that will work for graphs, data visualisations and CTA's.
What does your brand stand for?
What types of words should you use for your brand values? A list of the brand value words.
How do we develop initial design ideas?
How do we develop initial ideas? We walk through what you can expect from the first part of the design process.
What do you need to consider when writing an animation script?
A step by step guide to writing a script for an animation or video - for those of use who don't consider ourselves writers!
What is a house of brands?
The house of brands approach to brand architecture is where the master brand often has little relation to its sub brands. Examples include P&G and Alphabet (although - not google!)
What is a branded house?
The branded house approach to brand architecture is where all the sub brands take the look and feel from the master brand. Examples include FedEx and to some degree, Microsoft.