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How to develop your brand personality

Avoiding trend based design and starting with brand strategy are key to developing your brand's personality.

By Frances Collins : 13/02/2020
Boosting our design in the run-up to 2020

How we boosted our design in 2019

It’s that time again. It’s not just a new year, but also a new decade!  It’s the perfect moment to cast our eye back over the year…

By Michelle Barnett : 06/01/2020

How do I adjust my tone of voice for social media?

Our organisations should already have a ‘tone of voice’ as part of their brand. This is the way companies presents themselves to clients, employees and stakeholders through the…

By Michelle Barnett : 29/10/2019
Having a brand strategy gives you control over the how clients, employees percoeve your brand - your image. brand can include a lot of elements, depending on what makes the most sense for your market. There could be logos, visuals, colours, use of language, phone manner, building layout, product and packaging design… The list goes on!

Why is brand strategy important?

The importance of Brand Strategy is easy to overlook. It sounds like jargon, but actually it’s a straightforward idea. A strategy is simply a plan that lays out…

By Michelle Barnett : 22/10/2019
How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.

How to communicate your research

How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.

By Frances Collins : 23/09/2019
Brand identities represent an organisation's values to it's audience. We create them by deciding on a brand strategy and then designing brands that encompass this

How to develop a brand identity

Building a brand identity involves a lot of decision making and discussion. Our goal is to create something unique to you, that communicates your service well to the…

By Michelle Barnett : 29/07/2019