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Branding to span sectors - what to do if your brand speaks to different audiences.

Branding to span sectors

Looking at Easyjet and Virgin, companies that span into a number of different sectors, to identify what strategies worked.

By Frances Collins : 21/10/2014
Responsive website - why your business needs a website across platforms.

Building a responsive website: Our Process

The a dozen eggs process of building a responsive website.

By Chris Pymm : 09/10/2014
Insights around designing for a lifestyle brand

How to design a lifestyle brand

How to design for a brand when its customers have very high expectations. Branding for up market aspirational or lifestyle brand.

By Frances Collins : 16/09/2014
Why your businesses need a Responsive site

Why do I need a Responsive Website?

Why do I need a responsive site? Google likes it! Think about the experience your customers are experiencing alongside the increase in conversion rates.

By Chris Pymm : 20/08/2014
Flat design verses realism, as demonstrated by a pencil

Flat Design v Realism

Flat design vs skenomorphism! Flat design seems to be winning with Apple making the change.

By Jo Wdowiak : 11/08/2014
Does your brand stand out?

Does your brand stand out?

Developing a visual language that surprises its viewers and gets noticed. We delve into what Innocent have done as a company, and how we can learn from them.

By Frances Collins : 07/08/2014