Insights

Branding to span sectors
Looking at Easyjet and Virgin, companies that span into a number of different sectors, to identify what strategies worked.

Building a responsive website: Our Process
The a dozen eggs process of building a responsive website.

How to design a lifestyle brand
How to design for a brand when its customers have very high expectations. Branding for up market aspirational or lifestyle brand.

Why do I need a Responsive Website?
Why do I need a responsive site? Google likes it! Think about the experience your customers are experiencing alongside the increase in conversion rates.

Flat Design v Realism
Flat design vs skenomorphism! Flat design seems to be winning with Apple making the change.

Does your brand stand out?
Developing a visual language that surprises its viewers and gets noticed. We delve into what Innocent have done as a company, and how we can learn from them.