Flat design vs skenomorphism! Flat design seems to be winning with Apple making the change.
Developing a visual language that surprises its viewers and gets noticed. We delve into what Innocent have done as a company, and how we can learn from them.
Holding pages need to be simple and direct - ensuring the information is clear and the brand stands out.
A number of brands that are content driven have taken a flexible approach to branding. We look at AOL and Google to see what we can learn.
Websites need to work on phones. We are all used to using our phones as one of the main sources of Googling, checking emails and social media. You want your site to work for your customers.
People complain. When the service isn't up to expectations, we hold it against the brand that served us. So how do you brand to manage expectations?