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Insights Frances Collins

Fran’s specialist knowledge lies within the sometimes elusive world of brand strategy. Her expertise also spans brand design and business strategy - teamed with much wider interests such as politics, the arts and culture. Fran asks the right questions and often the hard ones. She understands the practical measures needed to form strong, smart brand foundations - and provides insights centred around ‘how you get the most out of your brand’.

Q&A WITH Fran

How to create a brand from scratch?

Creating a brand from scratch using brand strategy; audience, working out your why, your value words and establishing a brand design and identity.

By Frances Collins : 09/03/2020

Rebranding on a budget

A logo that works, and looks great is a very satisfying thing. It can increase pride, or decrease embarrassment. It can encourage forward thinking and it can increase sales. However,…

By Frances Collins : 28/02/2020
how to build a brand in 10 steps

How to build your brand in 10 steps

How to build a brand: a guide for develop your brand strategy in ten steps. Straight forward advice to building a strong brand for your company.

By Frances Collins : 21/02/2020

How to develop your brand personality

Avoiding trend based design and starting with brand strategy are key to developing your brand's personality.

By Frances Collins : 13/02/2020
How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.

How to communicate your research

How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.

By Frances Collins : 23/09/2019

What is brand architecture?

Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.

By Frances Collins : 02/04/2019