Insights Frances Collins
Fran’s specialist knowledge lies within the sometimes elusive world of brand strategy. Her expertise also spans brand design and business strategy - teamed with much wider interests such as politics, the arts and culture. Fran asks the right questions and often the hard ones. She understands the practical measures needed to form strong, smart brand foundations - and provides insights centred around ‘how you get the most out of your brand’.
Q&A WITH Fran
How to create a brand from scratch?
Creating a brand from scratch using brand strategy; audience, working out your why, your value words and establishing a brand design and identity.
Rebranding on a budget
A logo that works, and looks great is a very satisfying thing. It can increase pride, or decrease embarrassment. It can encourage forward thinking and it can increase sales. However,…
How to build your brand in 10 steps
How to build a brand: a guide for develop your brand strategy in ten steps. Straight forward advice to building a strong brand for your company.
How to develop your brand personality
Avoiding trend based design and starting with brand strategy are key to developing your brand's personality.
How to communicate your research
How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.
What is brand architecture?
Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.