Insights Fran Johnson
Fran’s specialist knowledge lies within the sometimes elusive world of brand strategy. Her expertise also spans brand design and business strategy - teamed with much wider interests such as politics, the arts and culture. Fran asks the right questions and often the hard ones. She understands the practical measures needed to form strong, smart brand foundations - and provides insights centred around ‘how you get the most out of your brand’.
Q&A WITH Fran
Day in the life of …
Once you have your persona, how do you work out how they'll want to be spoken to? The 'day in the life of' exercise is a great way to establish how you want to speak to your target audience.
Using brand words as testing devices
Establishing brand words is a useful tool to steer project direction, but it is also incredibly useful to then test any project outcomes.
You’ve got your shiny new rebrand, now how do you launch it?
Once you've got a shiny new rebrand, how do you launch it? This blog post takes you through some options and what to avoid.
How to design a logo
Do you want to know the nuts and bolts of designing a logo? From how to generate initial ideas to refining them and establishing a brand.
The brick wall of brand strategy
Brand strategy is hugely important. It is often the stage of the branding process that ensures a brand has longevity and can be created with growth in mind. However, as…
What is a user persona in branding?
A user persona is a tool used in the creation of a brand to represent an ideal person or archetypical user. The idea being that it is easier to design…