Insights Frances Collins
Fran’s specialist knowledge lies within the sometimes elusive world of brand strategy. Her expertise also spans brand design and business strategy - teamed with much wider interests such as politics, the arts and culture. Fran asks the right questions and often the hard ones. She understands the practical measures needed to form strong, smart brand foundations - and provides insights centred around ‘how you get the most out of your brand’.
Q&A WITH Fran
How to communicate your research
How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.
What is brand architecture?
Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.
The dualism of branding
Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
Q&A with Fran
Fran is one of the founders of a dozen eggs. She and Jo set up the company in 2010, after graduating with a degree in Graphic Communication…
An impossible task?
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
Branding a political figurehead
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.