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Insights Fran Johnson

Fran’s specialist knowledge lies within the sometimes elusive world of brand strategy. Her expertise also spans brand design and business strategy - teamed with much wider interests such as politics, the arts and culture. Fran asks the right questions and often the hard ones. She understands the practical measures needed to form strong, smart brand foundations - and provides insights centred around ‘how you get the most out of your brand’.


How do I make my logo responsive?

There are a number of design decisions you can make to make your logo responsive; remove the words, remove the icon / imagery, merge parts of the logo together, strip out the detail or create a stackable version

By Fran Johnson : 04/03/2022
Brand identity using responsive logos

What is a responsive logo?

The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.

By Fran Johnson : 15/02/2022
Recommended branding books reading by Frances Collins

Top branding books

Wanting to learn more about branding? Then this is the list of books to start with; five key books to start your branding journey!

By Fran Johnson : 01/02/2022

Final files & brand guidelines

Brand guidelines and final files - what happens are the end of the branding process at a dozen eggs, what can you expect?

By Fran Johnson : 27/01/2022
Favourite branding agencies

Our top branding agencies in 2022

The field of branding attracts some very interesting and creative people (if we do say so ourselves!) and some talented branding agencies in the UK and beyond. We wanted to…

By Fran Johnson : 07/01/2022

Vector vs. Raster: What’s the Difference?

Vector graphics are made up of lines, curves and shapes. Think of a vector as a series of dot-to-dots joined up to create paths. Raster graphics are made of pixels - a grid of tiny squares that can be coloured in.

By Fran Johnson : 05/11/2021