Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
How brands can grow over time
Using Charnwood Brewery and its micropubs as examples, we look at how a brand can be flexible enough to grow over time and stay strong.
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How to choose a photography style
Choosing a photography style is about creating a consistent visual language that helps your audience recognise, connect with, and trust your brand.
2024: The year of the maternity leave
If we’ve seemed a bit quiet recently, 2024 was quite the year for a dozen eggs. We grew in numbers, but not in the conventional business sense and found…
Our top branding agencies in 2023
Taking a look at the latest projects from the top branding studios in the UK and beyond. From packaging to signage and typography to illustration.
Visual Identities with flexible systems
Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.
Day in the life of …
Once you have your persona, how do you work out how they'll want to be spoken to? The 'day in the life of' exercise is a great way to establish how you want to speak to your target audience.
Using brand words as testing devices
Establishing brand words is a useful tool to steer project direction, but it is also incredibly useful to then test any project outcomes.
Rebrands : our top 5 favourite pared-back rebrands
The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it…
You’ve got your shiny new rebrand, now how do you launch it?
Once you've got a shiny new rebrand, how do you launch it? This blog post takes you through some options and what to avoid.
How to design a logo
Do you want to know the nuts and bolts of designing a logo? From how to generate initial ideas to refining them and establishing a brand.
Designing for print
What do you need to think about when designing for pint? A blog post that looks at resolution, colour, bleed, margins, gutters, text size and ink coverage.
The brick wall of brand strategy
Brand strategy is hugely important. It is often the stage of the branding process that ensures a brand has longevity and can be created with growth in mind. However,…
What is a Visual Identity
A visual identity refers to a set of visuals that are used by a company, service, organisation, product, event or even a person in order to be recognised.