Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
Brand Guidelines in practice
A logo or colour palette is just the start of a brand. What really makes a brand coherent over time is guidelines — the set of rules, principles, and…
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Branding for Charities: Why It Matters, What Makes It Work
Effective charity branding is never about surface-level aesthetics, but about clarity, empathy, and long-term usefulness.
What business leaders should ask of designers
When leaders ask the right questions to designers, design can support and extend the core business / charity strategy.
Crafting a Personal Brand as an Academic: Why It Matters
How do you go about building a brand as an academic? Thoughts on brand strategy and brand identity using two case studies.
How brands can grow over time
Using Charnwood Brewery and its micropubs as examples, we look at how a brand can be flexible enough to grow over time and stay strong.
How to choose a photography style
Choosing a photography style is about creating a consistent visual language that helps your audience recognise, connect with, and trust your brand.
2024: The year of the maternity leave
If we’ve seemed a bit quiet recently, 2024 was quite the year for a dozen eggs. We grew in numbers, but not in the conventional business sense and found…
Our top branding agencies in 2023
Taking a look at the latest projects from the top branding studios in the UK and beyond. From packaging to signage and typography to illustration.
Visual Identities with flexible systems
Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.
Day in the life of …
Once you have your persona, how do you work out how they'll want to be spoken to? The 'day in the life of' exercise is a great way to establish how you want to speak to your target audience.
Using brand words as testing devices
Establishing brand words is a useful tool to steer project direction, but it is also incredibly useful to then test any project outcomes.
Rebrands : our top 5 favourite pared-back rebrands
The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it…
You’ve got your shiny new rebrand, now how do you launch it?
Once you've got a shiny new rebrand, how do you launch it? This blog post takes you through some options and what to avoid.