Insights Jo Wdowiak
As creative director, Jo is asks the big question - what makes a successful modern brand? Her design expertise spans all forms of branding - whether it’s building from scratch; extending into new waters or rebranding and reinvigorating. Flexible and consistent are the two (seemingly juxtaposing) words that form the basis of Jo’s growing collection of posts and insights. And clear communication with design is not far behind.
Q&A WITH Jo
Where do Creative Ideas come from?
It’s hard to force creative ideas, good ones anyway. An idea can pop out of nowhere, sometimes when you’re least expecting it and often triggered by something unusual. And…
Q&A with Jo
Jo is the co-founder and Creative Director of a dozen eggs. She graduated from Loughborough University with a degree in Graphic Communication. Shortly afterwards she and…
Why Flexible is the Future
Flexible branding will soon be commonplace. But what is it? It redefines brand consistency utilising resizeable logos & accommodating guidelines.
Step up Flexible Branding
Branding that changes depending on who is looking at it, and the wider context.
Our new egg Michelle
We’re delighted to announce that a new egg has joined the ranks – this time in the form of the wonderfully talented illustrator Michelle Barnett. Michelle can be found…
Favourite Design Books
The Brand Handbook by Wally Olins A small, concise and perfectly formed guide to branding – written by the master of corporate identity Wally Olins. What is branding; why…