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Insights Jo Wdowiak

As creative director, Jo is asks the big question - what makes a successful modern brand? Her design expertise spans all forms of branding - whether it’s building from scratch; extending into new waters or rebranding and reinvigorating. Flexible and consistent are the two (seemingly juxtaposing) words that form the basis of Jo’s growing collection of posts and insights. And clear communication with design is not far behind.

Q&A WITH Jo
Creative ideas can pop out of nowhere. Which is really unhelpful when we're trying to complete a design job! But there are a few ways to make those ideas appear on command.

Where do Creative Ideas come from?

It’s hard to force creative ideas, good ones anyway. An idea can pop out of nowhere, sometimes when you’re least expecting it and often triggered by something unusual. And…

By Jo Wdowiak : 08/01/2021
Jo, our Founder and Creative Director

Q&A with Jo

Jo is the co-founder and Creative Director of a dozen eggs.  She graduated from Loughborough University with a degree in Graphic Communication.  Shortly afterwards she and…

By Jo Wdowiak : 23/04/2018
Flexible branding - why is it the future of brand?

Why Flexible is the Future

Flexible branding will soon be commonplace. But what is it? It redefines brand consistency utilising resizeable logos & accommodating guidelines.

By Jo Wdowiak : 27/07/2017
Flexible brands - how brands can be showcased on buildings, digitally and in print.

Step up Flexible Branding

Branding that changes depending on who is looking at it, and the wider context.

By Jo Wdowiak : 23/01/2017
Michelle Barnett illustrating on the iMac

Our new egg Michelle

We’re delighted to announce that a new egg has joined the ranks – this time in the form of the wonderfully talented illustrator Michelle Barnett. Michelle can be found…

By Jo Wdowiak : 14/03/2016
Favourite design books by Jo Wdowiak

Favourite Design Books

The Brand Handbook by Wally Olins A small, concise and perfectly formed guide to branding – written by the master of corporate identity Wally Olins. What is branding; why…

By Jo Wdowiak : 02/03/2016