Insights Jo Wdowiak
As creative director, Jo is asks the big question - what makes a successful modern brand? Her design expertise spans all forms of branding - whether it’s building from scratch; extending into new waters or rebranding and reinvigorating. Flexible and consistent are the two (seemingly juxtaposing) words that form the basis of Jo’s growing collection of posts and insights. And clear communication with design is not far behind.
Q&A WITH Jo
Visual Identities with flexible systems
Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.
Rebrands : our top 5 favourite pared-back rebrands
The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it can…
What is a Visual Identity
A visual identity refers to a set of visuals that are used by a company, service, organisation, product, event or even a person in order to be recognised.
Creating a flexible brand – Back to Basics
Exploring the importance of creating a flexible brand. Why the continuing trend for flatter, minimalist design is here to stay.
Where do Creative Ideas come from?
Jo speaks around where her creative ideas come from; making time to be creative and surrounding herself with some good eggs!
Q&A with Jo
Jo is the co-founder and Creative Director of a dozen eggs. She graduated from Loughborough University with a degree in Graphic Communication. Shortly afterwards she and…
Why Flexible is the Future
Flexible branding will soon be commonplace. But what is it? It redefines brand consistency utilising resizeable logos & accommodating guidelines.
Step up Flexible Branding
Branding that changes depending on who is looking at it, and the wider context.
Our new egg Michelle
We’re delighted to announce that a new egg has joined the ranks – this time in the form of the wonderfully talented illustrator Michelle Barnett. Michelle can be found…
Favourite Design Books
The Brand Handbook by Wally Olins A small, concise and perfectly formed guide to branding – written by the master of corporate identity Wally Olins. What is branding; why…
The year ahead
The a dozen eggs design predictions for 2016 include the rise of user experience, increased rollout of flexible branding and the rise of animation.
Web design trends for 2015
Taking a look at the web design trends for 2015. At a dozen eggs we imagine there will be a rise in considering movement, typography & material design