Insights Jo Wdowiak
As creative director, Jo is asks the big question - what makes a successful modern brand? Her design expertise spans all forms of branding - whether it’s building from scratch; extending into new waters or rebranding and reinvigorating. Flexible and consistent are the two (seemingly juxtaposing) words that form the basis of Jo’s growing collection of posts and insights. And clear communication with design is not far behind.
Q&A WITH Jo
Visual Identities with flexible systems
Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.
Rebrands : our top 5 favourite pared-back rebrands
The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it can…
What is a Visual Identity
A visual identity refers to a set of visuals that are used by a company, service, organisation, product, event or even a person in order to be recognised.
Creating a flexible brand – Back to Basics
Exploring the importance of creating a flexible brand. Why the continuing trend for flatter, minimalist design is here to stay.
Where do Creative Ideas come from?
Jo speaks around where her creative ideas come from; making time to be creative and surrounding herself with some good eggs!
Q&A with Jo
Jo is the co-founder and Creative Director of a dozen eggs. She graduated from Loughborough University with a degree in Graphic Communication. Shortly afterwards she and…