Insights Jo Wdowiak
As creative director, Jo is asks the big question - what makes a successful modern brand? Her design expertise spans all forms of branding - whether it’s building from scratch; extending into new waters or rebranding and reinvigorating. Flexible and consistent are the two (seemingly juxtaposing) words that form the basis of Jo’s growing collection of posts and insights. And clear communication with design is not far behind.
Q&A WITH Jo
Q&A with Jo
Jo is the co-founder and Creative Director of a dozen eggs. She graduated from Loughborough University with a degree in Graphic Communication. Shortly afterwards she and…
Why Flexible is the Future
Flexible branding, the concept and the term, is relatively new to the design world. Born out of necessity it offers something that rigid, traditional brand guidelines no longer can.
Step up Flexible Branding
There was a time when a logo came with a ’don’t mess with me’ attitude. It would sit at the centre of a brand identity, rigid and unmovable – and…
Our new egg Michelle
We’re delighted to announce that a new egg has joined the ranks – this time in the form of the wonderfully talented illustrator Michelle Barnett. Michelle can be found…
Favourite Design Books
The Brand Handbook by Wally Olins A small, concise and perfectly formed guide to branding – written by the master of corporate identity Wally Olins. What is branding; why…
The year ahead
With 2016 now in full swing I thought it was about time (if not a little behind time) to ponder on the year ahead. In a world where we can…