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Insights Jo Wdowiak

As creative director, Jo is asks the big question - what makes a successful modern brand? Her design expertise spans all forms of branding - whether it’s building from scratch; extending into new waters or rebranding and reinvigorating. Flexible and consistent are the two (seemingly juxtaposing) words that form the basis of Jo’s growing collection of posts and insights. And clear communication with design is not far behind.

Visual identities with flexible systems text based design

Visual Identities with flexible systems

Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.

By Jo Wdowiak : 24/11/2023
Top 5 pared back rebrands

Rebrands : our top 5 favourite pared-back rebrands

The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it can…

By Jo Wdowiak : 07/08/2023
What is a visual identity

What is a Visual Identity

A visual identity refers to a set of visuals that are used by a company, service, organisation, product, event or even a person in order to be recognised.

By Jo Wdowiak : 02/05/2023

Creating a flexible brand – Back to Basics

Exploring the importance of creating a flexible brand. Why the continuing trend for flatter, minimalist design is here to stay.

By Jo Wdowiak : 16/03/2022
Creative ideas can pop out of nowhere. Which is really unhelpful when we're trying to complete a design job! But there are a few ways to make those ideas appear on command.

Where do Creative Ideas come from?

Jo speaks around where her creative ideas come from; making time to be creative and surrounding herself with some good eggs!

By Jo Wdowiak : 08/01/2021
Jo, our Founder and Creative Director

Q&A with Jo

Jo is the co-founder and Creative Director of a dozen eggs.  She graduated from Loughborough University with a degree in Graphic Communication.  Shortly afterwards she and…

By Jo Wdowiak : 23/04/2018
Flexible branding - why is it the future of brand?

Why Flexible is the Future

Flexible branding will soon be commonplace. But what is it? It redefines brand consistency utilising resizeable logos & accommodating guidelines.

By Jo Wdowiak : 27/07/2017
Flexible brands - how brands can be showcased on buildings, digitally and in print.

Step up Flexible Branding

Branding that changes depending on who is looking at it, and the wider context.

By Jo Wdowiak : 23/01/2017
Michelle Barnett illustrating on the iMac

Our new egg Michelle

We’re delighted to announce that a new egg has joined the ranks – this time in the form of the wonderfully talented illustrator Michelle Barnett. Michelle can be found…

By Jo Wdowiak : 14/03/2016
Favourite design books by Jo Wdowiak

Favourite Design Books

The Brand Handbook by Wally Olins A small, concise and perfectly formed guide to branding – written by the master of corporate identity Wally Olins. What is branding; why…

By Jo Wdowiak : 02/03/2016
The design trends of 2016, including user experience

The year ahead

The a dozen eggs design predictions for 2016 include the rise of user experience, increased rollout of flexible branding and the rise of animation.

By Jo Wdowiak : 06/02/2016
The web design trends of 2015

Web design trends for 2015

Taking a look at the web design trends for 2015. At a dozen eggs we imagine there will be a rise in considering movement, typography & material design

By Jo Wdowiak : 08/01/2015