1. Home
  2. Insights


The importance of brand guidelines

Why are brand guidelines important?

Brand guidelines are created in order to establish consistency when a logo is applied. A set of rules to check decisions against can be a very wise move in large organisations with big design teams.

By Peter Vickers : 21/12/2015
The web development process, a content first approach.

The web development process

The a dozen eggs web development process starts with content, identifying audience and goals of the site before thinking about site structure & navigation.

By Fran Johnson : 04/08/2015
Hillary Clinton's campaign logo - the race for the white house.

The brands in the 2016 race for the White House

A take on the current brand in the 2016 race to the White house - the logos that surround the politics.

By Fran Johnson : 23/06/2015
Chronicles, Peter Vickers new venture.

Never judge a book by its cover

I simply love crafting things. Particularly items with excellent purpose and materials. (There is nothing quite like the smell, feel and occasional taste of leather). As such, over the…

By Peter Vickers : 03/06/2015
The a dozen eggs branding process - The A to C

Our Branding Process

The a dozen eggs creative branding process involves; brand strategy, audience, company purpose, design concepts and development.

By Fran Johnson : 04/05/2015
University rebrands - Loughborough University, Kings College London, Warwick University and University of California.

University rebrands

Plenty can go wrong with a University rebrand - with lots of stakeholders, and different audiences needing different things - Fran looks at some that have been less successful!

By Fran Johnson : 27/04/2015