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Insights around designing for a lifestyle brand

How to design a lifestyle brand

How to design for a brand when its customers have very high expectations. Branding for up market aspirational or lifestyle brand.

By Frances Collins : 16/09/2014
Why your businesses need a Responsive site

Why do I need a Responsive Website?

Why do I need a responsive site? Google likes it! Think about the experience your customers are experiencing alongside the increase in conversion rates.

By Chris Pymm : 20/08/2014
Flat design verses realism, as demonstrated by a pencil

Flat Design v Realism

Flat design vs skenomorphism! Flat design seems to be winning with Apple making the change.

By Jo Wdowiak : 11/08/2014
Does your brand stand out?

Does your brand stand out?

Developing a visual language that surprises its viewers and gets noticed. We delve into what Innocent have done as a company, and how we can learn from them.

By Frances Collins : 07/08/2014
When can holding pages work for your business?

Holding pages – how can they serve you?

Holding pages need to be simple and direct - ensuring the information is clear and the brand stands out.

By Frances Collins : 27/07/2014
Brands that are driven by content - part of a brand strategy series.

Content driven brands

A number of brands that are content driven have taken a flexible approach to branding. We look at AOL and Google to see what we can learn.

By Frances Collins : 02/07/2014

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