Insights
What is a brand audit?
The areas that are covered within a brand audit include; visual identity, navigation and user experience on web, photography and illustration style, the words used within all marketing and social media and digital design
Successful rebrands
Why do successful rebrands work? Fran looks into some rebrands that have worked including gumtree and airbnb.
Recommended Reading
In which I discover that my bookshelf is almost exclusively fiction… The Last Samurai – Helen DeWitt This novel follows the relationship of a prodigy mother and son,…
Favourite Illustration Books
An Illustrated Life Anthologies and collections are always excellent for showing the huge variety in the ways illustrators visually describe things. A lot of this happens online now,…
Favourite Design Books
Ambrose / Harris : The Basics Design A fantastic set of books that focus on describing, unpacking and giving examples of a specific design element. These books include…
Our new egg Michelle
We’re delighted to announce that a new egg has joined the ranks – this time in the form of the wonderfully talented illustrator Michelle Barnett. Michelle can be…
The Importance of Nothing
Why is white space important to a designer? A tool to aid communication and allow space for typography and colour to take prominence.
Favourite Design Books
The Brand Handbook by Wally Olins A small, concise and perfectly formed guide to branding – written by the master of corporate identity Wally Olins. What is branding;…
Celebrating 1 Year as an egg man
What a year it has been. As of February the 1st, this soft boiled egg has hit the one year mark as part of the a dozen eggs…
The year ahead
The a dozen eggs design predictions for 2016 include the rise of user experience, increased rollout of flexible branding and the rise of animation.
Why are brand guidelines important?
Brand guidelines are created in order to establish consistency when a logo is applied. A set of rules to check decisions against can be a very wise move in large organisations with big design teams.
Purpose of a helmet
Not that long ago in a galaxy really very close, a film was announced to be released… the seventh episode of the ‘galacticaly’ epic Star Wars story. Without…