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Insights Michelle Barnett

As our resident illustrator, Michelle’s specialist knowledge covers illustration in all its forms. She explores new techniques and interesting approaches, both hand-drawn and digital, and considers what illustration and animation can do for your brand and how. Her broader interests span all areas of branding, design and the creative process. And’s she’s great with words.

Why creating a brand persona is great for your business

Why creating a Brand Persona is great for your business

Your brand has a personality, how do you find out what it is?

By Michelle Barnett : 06/05/2022
Why do we storyboard before beginning an animation? To save money, save time, and bring clarity

Our storyboarding process

A storyboard fills the gap between a great idea and an amazing animation. How do they work and what you should expect?

By Michelle Barnett : 05/04/2022

How to choose the right branding agency

Choosing a branding agency can feel daunting. There’s pressure to make the right decision, with your hard-earned money and the most visible part of your company - your branding- on the line. But it doesn’t have to be! These simple, logical steps will walk you through the process to finding an agency you feel really confident about.

By Michelle Barnett : 10/02/2022

Our 2022 Exhibition Wishlist

More and more venues are finding ways to hold their exhibitions and events safely, and we’re looking forward to seeing some of it in person!

By Michelle Barnett : 19/01/2022

How does a Call to Action increase website traffic?

Some of the most common Calls To Action are: buying a product or service, learning more about a subject & contacting the organisation directly.

By Michelle Barnett : 15/12/2021
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Accessibility in web design

By making a website accessible you can make products that are not just better for those with disabilities, but for everyone?

By Michelle Barnett : 10/10/2021
Tough Stuff booklet

Making the Tough Stuff book

How do we get from a client's brief to creating a finished design project? We walk you through the process with our Tough Stuff booklet.

By Michelle Barnett : 11/08/2021
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How do we develop initial design ideas?

How do we develop initial ideas? We walk through what you can expect from the first part of the design process.

By Michelle Barnett : 23/05/2021
Why we use mood boards

Why do we use mood boards?

Moodboards are an incredibly useful tool in the branding and web design process. Michelle looks into this crucial step between brand strategy and brand identity.

By Michelle Barnett : 21/05/2020
Boosting our design in the run-up to 2020

How we boosted our design in 2019

It’s that time again. It’s not just a new year, but also a new decade!  It’s the perfect moment to cast our eye back over the year that…

By Michelle Barnett : 06/01/2020

How do I adjust my tone of voice for social media?

Our organisations should already have a ‘tone of voice’ as part of their brand. This is the way companies presents themselves to clients, employees and stakeholders through the words…

By Michelle Barnett : 29/10/2019
Having a brand strategy gives you control over the how clients, employees percoeve your brand - your image. brand can include a lot of elements, depending on what makes the most sense for your market. There could be logos, visuals, colours, use of language, phone manner, building layout, product and packaging design… The list goes on!

Why is brand strategy important?

The importance of Brand Strategy is easy to overlook. It sounds like jargon, but actually it’s a straightforward idea. A strategy is simply a plan that lays out what…

By Michelle Barnett : 22/10/2019