Insights Michelle Barnett
As our resident illustrator, Michelle’s specialist knowledge covers illustration in all its forms. She explores new techniques and interesting approaches, both hand-drawn and digital, and considers what illustration and animation can do for your brand and how. Her broader interests span all areas of branding, design and the creative process. And’s she’s great with words.
Q&A WITH Michelle
Why do we use mood boards?
Moodboards are an incredibly useful tool in the branding and web design process. Michelle looks into this crucial step between brand strategy and brand identity.
How we boosted our design in 2019
It’s that time again. It’s not just a new year, but also a new decade! It’s the perfect moment to cast our eye back over the year that…
How do I adjust my tone of voice for social media?
Our organisations should already have a ‘tone of voice’ as part of their brand. This is the way companies presents themselves to clients, employees and stakeholders through the words…
Why is brand strategy important?
The importance of Brand Strategy is easy to overlook. It sounds like jargon, but actually it’s a straightforward idea. A strategy is simply a plan that lays out what…
How to develop a brand identity
Building a brand identity involves a lot of decision making and discussion. Our goal is to create something unique to you, that communicates your service well to the people…
Infographics – What they are and when to use them
The term ‘infographics’ gets thrown around a lot, but what it means is any visual representation of data. This can sound unhelpfully broad; any pie chart you see…