Insights Michelle Barnett
As our resident illustrator, Michelle’s specialist knowledge covers illustration in all its forms. She explores new techniques and interesting approaches, both hand-drawn and digital, and considers what illustration and animation can do for your brand and how. Her broader interests span all areas of branding, design and the creative process. And’s she’s great with words.
Q&A WITH Michelle
Why is brand strategy important?
The importance of Brand Strategy is easy to overlook. It sounds like jargon, but actually it’s a straightforward idea. A strategy is simply a plan that lays…
How to develop a brand identity
Building a brand identity involves a lot of decision making and discussion. Our goal is to create something unique to you, that communicates your service well to the people that…
Infographics – What they are and when to use them
The term ‘infographics’ gets thrown around a lot, but what it means is any visual representation of data. This can sound unhelpfully broad; any pie chart you see…
Why do we design brands in Loughborough? – part 2
Branding and web design in Loughborough gives us the bonus of great community relationships, along with connections to clients all over the UK, and even the globe!
Why do we design brands in Loughborough? – part 1
Branding and web design don't have to be urban pursuits. Here's what it's like running a branding agency from a small Leicestershire town named Loughborough.
Predicting the future: our 2018 design review
Data mining, parallax scrolling and branding with fonts - we're reviewing how graphic design and web development changed in 2018 - 2019