Insights Michelle Barnett
![How to beat your creative block.](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/How-to-beat-your-creative-block-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
How to beat your Creative Block
We've all suffered with creative block. That moment when all the ideas feel like they've run dry. But there are tried & tested methods to beat it - Michelle takes us through.
Our favourite projects
Taking a look at some of our favourite projects. Jo – National Counter Trafficking Service Developing the brand identity for the newly launched National Counter Trafficking Service at…
![Why the logo is only part of the brand.](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/brand-identity-iceberg-logo-or-brand-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Do I need a logo or a brand?
What is a brand? What is a logo? One of the key questions within our industry, and one that is fundamental to establishing a brand that works.
![Design trends of 2017 including popping colours, irregular module grids, customised functionality and material design](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/design-web-store-2017-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Things in store for 2017
2017 is looking to be an exciting year for a dozen eggs, with things getting bigger in more ways than one. Newest member of the team – Beth The new…
![Design trends of 2017 including popping colours, irregular module grids, customised functionality and material design](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/design-celebrate-trends-2017-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Trends of 2017
Predicted design trends of 2017, including Material Design, Customised functionality, Irregular module grids, Gifs & cinemagraphs.
![Behind the scenes of a design process with a dozen eggs.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2016/12/design-curtain-behind-the-scenes.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Behind the scenes
a dozen eggs in action; designing and developing. The design process and how the team gets to creative solutions that work for the client.
![a dozen eggs team goes to London for a design tour.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2016/12/design-london-design-tour-a-dozen-eggs.jpg?fit=5286%2C3336&ssl=1?resize=960%2C480)
London Design Tour
All designers know that a bit of research and keeping up with the times goes a long way. So this week the studio headed down to London to visit some…
![Animation / video in design - Multi-level engagement and the speed factor.](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/animation-play-button-animation-design-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Animation in Design
Video is on the rise. Partly as it works well for ranking in Google, and partly as storytelling works well to extend a brand.
![The rise of the gif - the popularity of mini animations is rising.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2016/11/gif-shaking-back-forth.gif?fit=600%2C300&ssl=1?resize=960%2C480)
Rise of the Gif: the mini-animation
What are gifs? And how do you use them for your brand - utilised on social media, email and websites - they are rising in popularity.
![Recommended reading by Michelle Barnett](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/design-book-recommended-reading-michelle.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Recommended Reading
In which I discover that my bookshelf is almost exclusively fiction… The Last Samurai – Helen DeWitt This novel follows the relationship of a prodigy mother and son, and…
![Favourite illustration books by Michelle Barnett](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/illustration-mark-favourite-illustration-books-michelle.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Favourite Illustration Books
An Illustrated Life Anthologies and collections are always excellent for showing the huge variety in the ways illustrators visually describe things. A lot of this happens online now, and…