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Illustrating Diversity image for a blog by a dozen eggs on including diverse characters in marketing and branding

Illustrating Diversity

Michelle talks about how choosing illustrations with diversity shouldn't be just a nice thought, but rather an important expression of your brand values.

By Michelle Barnett : 19/02/2018
The Guardian redesigned logo with rebrand of layout and graphic design, which has been rolled out across the newspaper and app.

The Guardian rebrand: our thoughts

The Guardian has unveiled it's new branding for it's newspaper, website and app. Here in the office we gave our opinions on the website, while Fran played the roving reporter and went to investigate the app and newspaper.

By Michelle Barnett : 15/01/2018
Design trends for 2018; personalised UX, typography and a lead for visuals.

Design trends of 2018

Upcoming developments in graphic design and web development: personalised web experiences, hosted typography, layout trends and more.

By Michelle Barnett : 09/01/2018
The importance of white space, or negative space, and why designers use it.

Mind the gap! – why we use negative space

When delivering a design, a common request designers get is to add more information or expand objects to fill any remaining white space.

By Michelle Barnett : 14/12/2017
Illustration of a Christmas pudding

Applying Christmas to your brand

Christmas - the brand - is big business. We take a look at the balance between communicating your brands tone of voice and bring about festive cheer!

By Michelle Barnett : 29/11/2017
Speech bubble representing verbal identity and it's role in building business brand.

Verbal identity – you need one

A blog post about verbal communication, talking about establishing a brand's tone of voice. As a brand, how you talk about yourself, your company and your products?

By Michelle Barnett : 24/10/2017
Is brand activism getting ridiculous? Using the power of shock to communicate.

Brand Activism is getting ridiculous

Brand activism is where business use current politics to boost their brand image. Is it ethical for them to be involved when profit is to be made.

By Michelle Barnett : 11/10/2017
Comic sans, the infamous typeface.

Is Comic Sans really that bad?

A post that examines the history, misuse and designers rejection of the famous typeface, comic sans.

By Michelle Barnett : 04/09/2017
Tone of voice, a valuable part of your brand identity.

How does tone of voice help my brand?

Establishing the correct tone of voice is crucial in brand development. Why do we choose a tone of voice for a brand? And then how to we do it?

By Michelle Barnett : 20/08/2017
Choosing an illustration style - how to select it for your brand

How to choose an illustration style

Selecting an illustration style that matches and extends the brand is harder than it sounds! How do you know what will work?

By Michelle Barnett : 11/08/2017
Craft beer - a dozen eggs looks at 7 of the best.

Craft beer brands – 7 of the best

Craft Beers continue to be big business. Local, quirky, and with the unmistakable authenticity that makes them so popular, there’s a lot of scope here for some really personalised branding…

By Michelle Barnett : 23/05/2017
How to be a good design client?

How to be a good design client

How do you have a successful working relationship with your design agency? Michelle unpicks the main points about clarity around deadlines, budgets & expectations.

By Michelle Barnett : 07/05/2017