Insights
Our 2022 Exhibition Wishlist
More and more venues are finding ways to hold their exhibitions and events safely, and we’re looking forward to seeing some of it in person!
Our top branding agencies in 2022
The field of branding attracts some very interesting and creative people (if we do say so ourselves!) and some talented branding agencies in the UK and beyond. We wanted…
How does a Call to Action increase website traffic?
Some of the most common Calls To Action are: buying a product or service, learning more about a subject & contacting the organisation directly.
Vector vs. Raster: What’s the Difference?
Vector graphics are made up of lines, curves and shapes. Think of a vector as a series of dot-to-dots joined up to create paths. Raster graphics are made of pixels - a grid of tiny squares that can be coloured in.
Accessibility in web design
By making a website accessible you can make products that are not just better for those with disabilities, but for everyone?
How to develop secondary colour palettes
Over time brand colour palettes can feel limiting. A restricted colour palette can make any design work feel corporate, and trying to introduce new messages or products can become trickier. A secondary colour palette is a set of colours chosen to compliment the primary colours, but give the designer more range.
Making the Tough Stuff book
How do we get from a client's brief to creating a finished design project? We walk you through the process with our Tough Stuff booklet.
Why brand colour palettes need to be more extensive
Every brand needs a workable colour palette for their brand, one that will work for graphs, data visualisations and CTA's.
What does your brand stand for?
What types of words should you use for your brand values? A list of the brand value words.
How do we develop initial design ideas?
How do we develop initial ideas? We walk through what you can expect from the first part of the design process.
What do you need to consider when writing an animation script?
A step by step guide to writing a script for an animation or video - for those of use who don't consider ourselves writers!
What is a house of brands?
The house of brands approach to brand architecture is where the master brand often has little relation to its sub brands. Examples include P&G and Alphabet (although - not google!)