Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.
Michelle writes about Pantone colours and printing processes uses in design.
We look at a few was Linkedin can help your business; put your best foot forward, be strategic, look through the job postings and grow a reputation.
Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.