By Fran Johnson
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Top branding books

Often, when wanting to keep up to date with the world of branding, we delve into the websites of the best in the industry. But every now and again, it's always nice to flick through a good book, and enjoy a more curated experience. We thought a list of the books we constantly navigate to would be a nice idea for a blog post, and have selected the books for how useful they've been to our creative processes, rather than all being strictly about branding.

The best branding books

The books we reference lots:

The books we have enjoyed reading, but they aren’t our ‘go to’s:

Branding in five and a half steps branding book about brand

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Branding: In Five and a Half Steps

by Michael Johnson

Often, branding books fall into two categories; brand strategy and brand identity. But, some would argue that the tricky thing about the creative process is learning how to manage the gap between the strategy and identity. This book covers exactly that.

A very practical read that is useful for both designers as well as company owners – we recommend!

How to book about graphic design

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How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (every Once in a While) Change the World

by Michael Bierut

A coffee table book that is a joy to flick through. It covers Bierut’s career over three decades with over thirty case studies that explore different ways to approach projects. Michael Bierut is a world class designer and this book gives an insight into his process – as a designer, it’s great to see some initial sketches in particular.

Branding books about logo marks

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by Angus Hyland and Steven Bateman

Symbol does what it says on the tin! A book full of loads of symbols. If I’m honest, we sometime use this book to have a quick flick through to check whether a symbol we’ve designed has been designed before!

But, it’s always interesting to see what can be communicated in a few shapes.

Brand Handbook branding books

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The Brand Handbook

by Wally Olins

Any book by Wally Olins deserves a slot on this list. On Brand, The Brand Handbook and Brand New are the ones we reference loads. He imparts lots of wisdom, but in a manner that feels more ‘common sense’ and is a brilliant book for anyone that is new to branding and looking for the unspoken rules of the industry.

A smile in the mind book about graphic design

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A Smile in the Mind: Witty Thinking in Graphic Design

by Beryl McAlhone, David Stuart, Greg Quinton and Nick Asbury

This book definitely makes you smile. More graphic design than branding, but the principles are similar. Loads of witty designs that are genius. I guarantee you’ll flick through the pages and think ‘I wish I’d thought of that’!

Start with why book about business

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Start with Why

by Simon Sinek

And then the one that crops up on more people’s business book lists – start with why. But, its cropped up on our branding books list as Sinek has so simply communicated how important knowing your brand purpose is for your organisation.

Our top branding agencies in 2022

We wanted to celebrate those creative design agencies in a list of the ones we’d consider the best! We’ve also thrown in some comments about our understanding of their work … all from the sidelines. We hope it inspires you. Pentagram You will find Pentagram in the number one…

Fran Johnson - 07/01/2022
Do I need a logo or a brand?

What is a brand? What is a logo? One of the key questions within our industry, and one that is fundamental to establishing a brand that works.

Michelle Barnett - 23/01/2017
Exploring multiple brand directions

The brand process: a dozen eggs creates multiple different brand directions within the branding process.

Fran Johnson - 04/08/2020
Our Branding Process

The a dozen eggs creative branding process involves; brand strategy, audience, company purpose, design concepts and development.

Fran Johnson - 04/05/2015