Open Heaven is a church based in Loughborough with three growing expressions focussed on students and graduates, families and the nations. The church has a heart for planting new expressions so needed a revamp of their existing logo in response to their changing demographic. Currently, the student expression meets within the students union at Loughborough, and the family gathering is within a grade 1 listed church called St Peter’s. The variety called for a flexible brand that could be applied across a range of design outputs.
Open Heaven wanted a brand that was fun and accessible, so asked a dozen eggs to build a brand that could be applied with delight over web and print. Versatility was a key factor here – with a long list of projects that were likely to change over time. We put together brand guidelines that would be easy to apply and ensured a sense of connection and continuity between them all.
Over the years, a dozen eggs have worked closely with the church to ensure that their brand remained relevant. The growing church seeks to be a apostolic resource community – meaning they share the resources they have available to them. Writing courses, holding events and conferences and establishing projects – all of which have branding attached to them. We look to establish a visual language over time that becomes instantly recognisable as Open Heaven, whilst allowing for the flexibility of any resources working outside of Open Heaven’s walls.