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Insights Flexible branding

This series of articles explains what the term flexible branding means. They explore how and why the approach emerged and what makes flexibility such a vital part of modern branding today.

Step up Flexible Branding

There was a time when a logo came with a ’don’t mess with me’ attitude. It would sit at the centre of a brand identity, rigid and unmovable – and…

By Jo Wdowiak : 23/01/2017

Why Flexible is the Future

Flexible branding, the concept and the term, is relatively new to the design world. Born out of necessity it offers something that rigid, traditional brand guidelines no longer can. We’ve…

By Jo Wdowiak : 27/07/2017