Loughborough based NeoTimber brand identity for Buyrite group
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Buyrite Group

The Buyrite Group is a British manufacturing company, established in 2008. The family team manufacture digital screens, composite decking, hand dryers, signage and more. They are known for their customer service and competitive pricing.

Buyrite called upon a dozen eggs to develop a number of brands for the group, namely NeoTimber and OptimaGrass. Following their house style, we ensured each logo was built to be flexible enough for additional ranges and product growth.

From the initial brief through to finished design, the professionalism and expertise of the team is second to none.

Ben Allen - Business Development Director


An eco-friendly alternative to traditional wooden decking, cladding or fencing. NeoTimber manufactures and distributes products that don’t crack, fade, split or warp and are resistant to stains, mould and mildew. What more could you want!

The composite products combines that natural look of wood with low maintenance materials. It is cost-effective so also an ideal choice for locations with a high number of footfalls.

NeoTimber sub brands for decking, cladding and fencing

Branding for NeoTimber

As part of the Buyrite group, NeoTimber required a logo that sat seamlessly with the other brands. A logo that felt robust and easily accessible. We developed a colour coding system to allow for growth into different sections of composite materials. Rather than move down the eco route, which has a very specific visual language, we designed a brand identity that moved down the DIY route.


Another of Buyrite Group’s brands, OptimaGrass specialise in high quality artificial grass. Serving both businesses and home owners, the product is simple to install and is backed by a 25-year residential warranty.

Branding for OptimaGrass

Similar to the NeoTimber logo, the OptimaGrass design needed to fit into the wider Buyrite brand and distinctive style. Working alongside their brand TekTimber, a focus was on the colour combinations and building brand guidelines for their in house design team.