Insights
When should I think about a rebrand?
When should you think about a rebrand? Is your visual identity looking tired, or has your company changed strategic direction.
Growing brands through web
Website isn't just around making something look pretty - its around structure and navigation. Which questions do your audience need answered, and have you answered them?
How does tone of voice help my brand?
Establishing the correct tone of voice is crucial in brand development. Why do we choose a tone of voice for a brand? And then how to we do it?
Why do you need a personal brand?
Influential people have a personal brand whether they like it or not! From celebrities to lawyers, everyone in the public eye has a brand. Do you cultivate it, or let it evolve by itself?
Thinking about your competition
Where is your company positioned within the market? Does your brand stand out from your competition, or fit into the status quo?
Visuals: Bridging the words and the pictures
Often, talking about branding is the easy bit - everyone is on the same page. Then, the visuals appear and everyone has different opinions. This blog post is around ensuring all stakeholders involved have an understanding of the visuals, tone and style.
How to choose an illustration style
Selecting an illustration style that matches and extends the brand is harder than it sounds! How do you know what will work?
How to structure your web content
Who are your audience? Learning who you are talking to is crucial in getting web design right. It needs to be structured and understandable.
Why Flexible is the Future
Flexible branding will soon be commonplace. But what is it? It redefines brand consistency utilising resizeable logos & accommodating guidelines.
HTTPS – How secure is your browsing?
Adding HTTPS to a website ensures its secure. A requirement for eccomerce websites, and likely to be standard in years to come.
How has reading changed?
We are now used to scanning information and reading less. Its common to scan through articles and pull out key points - how do you write for this new digital age?
Future: Mapping out the route
Brand strategy needs to look into the future. Understanding the next 10 years of where you want to take your company, and the general landscape of branding and how audiences understand brand.