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The duality of branding

The dualism of branding

Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.

By Fran Johnson : 30/05/2018
Chris Pymm, director and technical lead at brand agency - a dozen eggs

Farewell Chris!

We’re sad to be saying goodbye to Chris, our co-Director and Technical lead at a dozen eggs.  He’s been here since the early days when a dozen…

By Michelle Barnett : 01/05/2018
Beth, our Designer

Q&A with Beth

Beth is one of our Designers.  She graduated from Loughborough Uni in 2013 with a BA(hons) degree in Graphic Communication. A desire to work abroad…

By Beth Evans : 26/04/2018
Jo, our Founder and Creative Director

Q&A with Jo

Jo is the co-founder and Creative Director of a dozen eggs.  She graduated from Loughborough University with a degree in Graphic Communication.  Shortly afterwards she…

By Jo Wdowiak : 23/04/2018
Frances Johnson, our Founder and Director

Q&A with Fran

Fran is one of the founders of a dozen eggs.  She and Jo set up the company in 2010, after graduating with a degree in Graphic…

By Fran Johnson : 23/04/2018
Illustration of political voting slip, representing the importance of defining your audience before branding

An impossible task?

Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?

By Fran Johnson : 12/04/2018
Branding or rebranding political figures and campaigns

Branding a political figurehead

What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.

By Fran Johnson : 22/03/2018
Michelle, our resident illustrator

Q&A with Michelle

We've asked Michelle a few questions about her love for illustration, and her journey to it becoming a full time job.

By Michelle Barnett : 21/03/2018
a dozen eggs website design, rebranding and web development: designing and building

Building the new a dozen eggs website

A walk through our decisions when designing and building the a dozen eggs website.

By Dale Stillman : 27/02/2018
Colour palettes affect an audience's perception of a brand

How to use colour psychology?

We judge brands quickly - and a lot of it is down to colour. How do you choose which colour works for your brand?

By Fran Johnson : 20/02/2018
Illustrating Diversity image for a blog by a dozen eggs on including diverse characters in marketing and branding

Illustrating Diversity

Michelle talks about how choosing illustrations with diversity shouldn't be just a nice thought, but rather an important expression of your brand values.

By Michelle Barnett : 19/02/2018
Opt in box on a website - GDPR compliance

Do I need to add an Opt In checkbox to my website?

GDPR is coming in May 2018 - is your website compliant? This article takes a look into all things opt-in checkbox!

By Fran Johnson : 07/02/2018