From the start of a dozen eggs in 2010, illustration has played a huge role within our portfolio. Poster designs for the Royal Shakespeare Company and an illustrative style for the Studio, Loughborough University’s commercialisation hub being amongst our first projects. From there, we’ve included illustration in a variety of projects. Charnwood Brewery is a prime example of the illustrative approach to design; pump clip designs as well as brand-led illustration.
Illustration is a really easy way to establish a brands tone of voice and visual style. Whilst it isn’t appropriate or applicable for every brand, often it can extend a brands visual language. Pared with typography and photography style, it can add humour, increase the clarity of communication or establish a narrative. Often, there are a number of illustration styles that can work with both the context and audience. Therefore, we often produce a number of initial design ideas, ready to select the favourite. Our clients often approach us for illustrations that work alongside their brands. Including but not limited to: icon design, animation, story boarding, packaging, stationery, merchandise, book design and diagrams.
Illustration can aid the explanation of research, making the complex, simpler. It can be used to make designs feel more approachable and in the age of skim reading can be ideal to get across information within seconds.
Our in-house illustrator, Michelle, has been with us since 2016 and alongside our creative director Jo, has created some stunning work. Her personal favourites have included Executive Education illustrations and animation for Loughborough University’s School of Business and Economics and At A Loss’ Tough Stuff Journal. With Jo’s personal favourites including the savoury dip brand, LOTOS and circus performers, Helter Skelter arts. You can read more about Michelle’s musing around illustration within the insights section of our site.