Shoe Zone is a value footwear brand with a very specific target market. Shoe Zone’s stores can be found throughout the UK and the Republic of Ireland (570 stores at the last count!) They sell over 20 million pairs of shoes every year, and we have been working towards increasing that number over the past few years!
Accompanying their physical stores, Shoe Zone also have an online shop and have cultivated a strong online presence, with a regular email advertising campaign to notify customers of the newest products. We were asked to supply graphics for the site and adverts that were fun, accessible and perhaps most importantly – increased the click-through rate. There has been a strong need to follow the seasons, and develop a coherent design that still allows breathing space.
With the opening of Shoe Zone’s out-of-town stores in Durham and Cornwall, we were tasked with creating point-of-sale graphics that would appear in these two shops. Of course these needed to be in line with Shoe Zone’s own well-established brand; bright and cheerful to greet customers as they arrive and help them navigate the range of products with ease.
a dozen eggs have been designing the Shoe Zone email graphics for a number of years. Whether it’s spooky pumpkins at Halloween, or bold graphic for the start of a new school term. The graphics are designed to be punchy and communicate the offers to Shoe Zone’s target audience.