Insights
How do I adjust my tone of voice for social media?
Our organisations should already have a ‘tone of voice’ as part of their brand. This is the way companies presents themselves to clients, employees and stakeholders through the…
Why is brand strategy important?
The importance of Brand Strategy is easy to overlook. It sounds like jargon, but actually it’s a straightforward idea. A strategy is simply a plan that lays out…
How to communicate your research
How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.
How to develop a brand identity
Building a brand identity involves a lot of decision making and discussion. Our goal is to create something unique to you, that communicates your service well to the…
Infographics – What they are and when to use them
The term ‘infographics’ gets thrown around a lot, but what it means is any visual representation of data. This can sound unhelpfully broad; any pie chart you…
What is brand architecture?
Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.
Why do we design brands in Loughborough? – part 2
Branding and web design in Loughborough gives us the bonus of great community relationships, along with connections to clients all over the UK, and even the globe!
Why do we design brands in Loughborough? – part 1
Branding and web design don't have to be urban pursuits. Here's what it's like running a branding agency from a small Leicestershire town named Loughborough.
Predicting the future: our 2018 design review
Data mining, parallax scrolling and branding with fonts - we're reviewing how graphic design and web development changed in 2018 - 2019
Design across cultures
Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.
Q&A with Dale
Dale is our Web Developer. He has a masters in civil engineering, but has moved from studying concrete into design, and we’re so glad he did! Dale’s analytical…
Pantone – a spot colour, not a shampoo
Michelle writes about Pantone colours and printing processes uses in design.