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Insights Fran Johnson

Danny Suthalong, web developer at a dozen eggs

Introducing: Danny

We are excited to announce our web team is growing and introduce you to Danny Suthalong, the latest addition to the a dozen eggs team. Speech marks left Wow,…

By Fran Johnson : 24/07/2015
The art & design foundation show on private view night.

Foundation Summer show

The Art & Design Foundation year has finished – and Jo and I are proud to show you some of the work our incredible students have produced. We have…

By Fran Johnson : 02/07/2015
Hillary Clinton's campaign logo - the race for the white house.

The brands in the 2016 race for the White House

A take on the current brand in the 2016 race to the White house - the logos that surround the politics.

By Fran Johnson : 23/06/2015
The a dozen eggs branding process - The A to C

Our Branding Process

The a dozen eggs creative branding process involves; brand strategy, audience, company purpose, design concepts and development.

By Fran Johnson : 04/05/2015
University rebrands - Loughborough University, Kings College London, Warwick University and University of California.

University rebrands

Plenty can go wrong with a University rebrand - with lots of stakeholders, and different audiences needing different things - Fran looks at some that have been less successful!

By Fran Johnson : 27/04/2015
CARM workshops, a joint workshop between CARM and a dozen eggs.

CARM workshops

a dozen eggs recently had the privilege of hosting a workshop alongside Professor Liz Stokoe of Loughborough University’s Social Sciences department. The workshop focused on marketing services for…

By Fran Johnson : 23/12/2014
Branding to span sectors - what to do if your brand speaks to different audiences.

Branding to span sectors

Looking at Easyjet and Virgin, companies that span into a number of different sectors, to identify what strategies worked.

By Fran Johnson : 21/10/2014
Insights around designing for a lifestyle brand

How to design a lifestyle brand

How to design for a brand when its customers have very high expectations. Branding for up market aspirational or lifestyle brand.

By Fran Johnson : 16/09/2014
Does your brand stand out?

Does your brand stand out?

Developing a visual language that surprises its viewers and gets noticed. We delve into what Innocent have done as a company, and how we can learn from them.

By Fran Johnson : 07/08/2014
When can holding pages work for your business?

Holding pages – how can they serve you?

Holding pages need to be simple and direct - ensuring the information is clear and the brand stands out.

By Fran Johnson : 27/07/2014
Brands that are driven by content - part of a brand strategy series.

Content driven brands

A number of brands that are content driven have taken a flexible approach to branding. We look at AOL and Google to see what we can learn.

By Fran Johnson : 02/07/2014
Illustration of Liz Stokoe presenting to a group.

Effective Communication workshops

a dozen eggs have recently had the privilege of teaming up with the very talented Professor Liz Stokoe of Loughborough University’s Social Sciences department. We will be running the…

By Fran Johnson : 26/06/2014