Insights Fran Johnson
![Branding strategy for service companies.](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2014/05/Branding-for-service-companies-a-dozen-eggs.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
Branding for service companies
People complain. When the service isn't up to expectations, we hold it against the brand that served us. So how do you brand to manage expectations?
![a dozen eggs, an award winning agency](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2014/04/RAR-awards-a-dozen-eggs-1.png?fit=700%2C350&ssl=1?resize=960%2C480)
Award winning agency
a dozen eggs were up against a host of other agencies within the UK (lots of design studios that we respect greatly) in a number of categories last night for…
![How can Pinterest help your SEO](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2014/04/Pinterest.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
How can Pinterest help my SEO?
Pinterest currently drives more traffic than Linkedin, Google +, and Youtube combined. It can be used to promote your website on Google, Bing and other search engines.
![Recommended agency a dozen eggs was a RAR awards 2014 finalist](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2014/03/a-dozen-eggs-rar-award-2014-finalist-01.png?fit=700%2C350&ssl=1?resize=960%2C480)
RAR Awards Finalist
a dozen eggs are delighted to announce that we have been nominated for 8 awards with RAR (Recommended Agency Register) in Client service, Creativity / Innovation, Design, Effectiveness, on…
![Developing a brand for multiple audiences.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2013/12/Branding-for-multiple-audiences-a-dozen-eggs.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
How to brand for Multiple Audiences?
How do you design and develop a brand if you have multiple audiences? This blog post looks into branding for charities and political parties.
![How can your business use twitter?](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2013/10/Twitter-a-dozen-eggs.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
How can my business use Twitter?
How can twitter help your business? And do you need it to?
![How to use etsy, a guide from a dozen eggs](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2013/08/Etsy-a-dozen-eggs.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
All about Etsy
Does your business use Etsy as a tool? This blog post delves into using photography, keywords, the art of renewing and understanding your brand.
![Choosing a name for your business is tricky, some ideas on how to go about it](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2013/07/Business-name-a-dozen-eggs.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
What should I call my new business?
A tricky task. What do you need to understand about naming in order to choose the correct name for your business venture?
![Don't just dive into branding visuals - think about the why as well as the how.](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2013/06/Visuals-dont-dive-in-a-dozen-eggs.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
Branding Visuals: don’t dive straight in!
Branding and design is not about just making it look pretty! What do you need to consider?
![Chris Pymm, technical director at a dozen eggs](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2013/05/a-dozen-eggs-chris-pymm-joins.jpg?fit=700%2C350&ssl=1?resize=960%2C480)
Chris joins a dozen eggs
a dozen eggs are delighted to introduce to you our newest team member and technical whizz – Chris Pymm! Many of you have already worked with Chris on…