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How to design a flexible brand?

Location: Leicester


Brands need to work across a number of different media – gone are the days of one logo that is plastered across a variety of outputs. This Leicester based workshop has been designed for companies that feel their brand hasn’t yet caught up with the digital age. How can you draw the most out of your current brand, without the need for a rebrand? Do you need a responsive logo? These questions, and more, will be explored.

Event information

Friday 9th December 2016

10:00 - 17:00 GMT Leicester

What are the rules of branding, and which ones can you break? The workshop is part of a series of workshops around flexible branding – how you can bring your current brand into the digital world.

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The workshop

The day will answer some of the following questions:

The afternoon will involve workshops to explore:

  • What does the next 10 years of branding look like?
  • How to align your marketing goals with your branding goals

a dozen eggs took on some web design for us and did a fab job of adding great colour and design to our homepage. They were great at brainstorming new ideas and presenting them to us, helping us to feel comfortable about trying new looks.

Who are a dozen eggs?

a dozen eggs is a design agency based near Leicester, East Midlands. They have a focus on all things brand which can be seen throughout the portfolio whether it’s extending existing brands or creating new ones. The workshop is run by the directors of a dozen eggs – Fran & Jo – who have expertise in brand strategy and design.

Whilst you’re in Leicester

From museums to sport – Leicester has plenty to offer.

A list of our top 5 things to do:

  1. Leicester Cathedral. Nineteenth-century stonework and Christopher Whall stained glass windows make the cathedral an ideal location for a peaceful trip.
  2. King Power Stadium. The home of Leicester city football club. Since the 2015 – 2016 season we imagine the stadium has enjoyed more of the tourism trade than previous years.
  3. New Walk Museum. A museum with a very good fossil section! The New Walk museum is suitable for various ages and can be found in a lovely part of town.
  4. University of Leicester Botanic Garden. The Attenborough Arboretum hosts extensive collections from around the world – worth a visit if you need to get out of the hustle and bustle of the city.
  5. King Richard III Visitor Centre. Perhaps now one of the most famous attractions in Leicester, the excavation of Richard III has provided the city with another story. Well worth a visit.

Places to stay

You can get some great deals on Leicester hotels, we’ve taken the liberty of drafting a list with the more bespoke options.

Stapleford Park Leicestershire

Stapleford Park

Nr. Mowbray, Stapleford, LE14 2EF

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Winstanley House Leicester

Winstanley House

Hinckley Rd, LE3 1HX

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Greyhound Inn Leicester

The Greyhound Inn

Market St, Lutterworth LE17 4EJ

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Where to eat

Leicester has some delicious food establishments throughout the city – take a look at our list to explore some of the best.

Knight Garter Leicester

Knight and Garter

14 Hotel Street, LE1 5AW

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Cured at The Cookie leicester

Cured at The Cookie

68 High Street, LE1 5YP

view Tripadvisor >
The Fish and the Chip Leicester

The Fish and The Chip

19-21 St Nicholas Place, LE1 4LD

view reviews >

Fran & Jo went beyond my expectations and delivered all of what I wanted and then a bit more.