Helpfully, there are two types of personas in branding! Personas created for the user (User personas), and the personas created for the brand itself (Brand personas). User personas are a tool created to help designers build a visual language for a brand – based on the idea that it is easier to design with one ideal ‘person in mind’ rather than design for thousands of individual people. A brand persona is a personification of your brand – character traits that you wish it to be known for.
We’ve delved into both types of personas in branding with a series of blog posts which you can read below. If you are interested in using our persona posters, you can download them here. If you do use them, we’d love to know!