Insights
Why Flexible is the Future
Flexible branding will soon be commonplace. But what is it? It redefines brand consistency utilising resizeable logos & accommodating guidelines.
HTTPS – How secure is your browsing?
Adding HTTPS to a website ensures its secure. A requirement for eccomerce websites, and likely to be standard in years to come.
How has reading changed?
We are now used to scanning information and reading less. Its common to scan through articles and pull out key points - how do you write for this new digital age?
Future: Mapping out the route
Brand strategy needs to look into the future. Understanding the next 10 years of where you want to take your company, and the general landscape of branding and how audiences understand brand.
Audience: Define, prioritise, profile, target
Understanding of your current and future audience types mean the foundations of a brand can be built. How to define, profile and target them?
Is branding manipulative?
Brands manipulate customers emotions on a regular basis, but how do they do this well, long term?
How to design notifications?
How to write error messages, notifications and design for experience. Keep them short but sweet and ensure they are brand led.
Craft beer brands – 7 of the best
Craft Beers continue to be big business. Local, quirky, and with the unmistakable authenticity that makes them so popular, there’s a lot of scope here for some really personalised…
How to be a good design client
How do you have a successful working relationship with your design agency? Michelle unpicks the main points about clarity around deadlines, budgets & expectations.
How to beat your Creative Block
We've all suffered with creative block. That moment when all the ideas feel like they've run dry. But there are tried & tested methods to beat it - Michelle takes us through.
Brand Typography
Typography is central to branding. It can establish a tone of voice - how you look and feel. Beth delves into this area and highlights a number of examples to demonstrate the importance of type.
Brand Values: What’s at the core?
What are your brand values? An important step into establishing a brand strategy is to select a number of words that you can measure decisions against.