Holding pages need to be simple and direct - ensuring the information is clear and the brand stands out.
A number of brands that are content driven have taken a flexible approach to branding. We look at AOL and Google to see what we can learn.
Websites need to work on phones. We are all used to using our phones as one of the main sources of Googling, checking emails and social media. You want your site to work for your customers.
People complain. When the service isn't up to expectations, we hold it against the brand that served us. So how do you brand to manage expectations?
Pinterest currently drives more traffic than Linkedin, Google +, and Youtube combined. It can be used to promote your website on Google, Bing and other search engines.
How do you design and develop a brand if you have multiple audiences? This blog post looks into branding for charities and political parties.