Subbrand
Primarily the role of the sub brand it to extend or diversify the parent brand. It’s a task that has to be undertaken with care to avoid confusion – supporting the master brand, without diluting it. Most sub brands have their own strategy and often a different target market. They require a careful balancing act to sit under the umbrella brand whilst carving out a unique identity of its own. We examine the intricacies of the sub branding; where it’s worked; and where it’s fallen short.
Our branding portfolio
A selection of our projects can be found below – each working for a specific intended audience and aligning with the brand values of the organisations. Contact us if you would like to speak about your project further.
Buyrite Group
NeoTimber have a range of composite decking, fencing and cladding that is low maintenance and resistant to stains. OptimaGrass have a range of artificial grass.
National Counter Trafficking Centre
The National Counter Trafficking Service has been launched by Barnardo's to provide direct support for trafficked children as well as training for those in the supporting roles.
Bridging the Divide
A research group that uses technology and design to create lifesaving products for the poor. Based at De Montfort University the group is headed up by Dr Timothy Whitehead - a dozen eggs created a logo and illustration style alongside a subbrand system.