Insights Fran Johnson
Our top branding agencies in 2022
The field of branding attracts some very interesting and creative people (if we do say so ourselves!) and some talented branding agencies in the UK and beyond. We wanted to…
Vector vs. Raster: What’s the Difference?
Vector graphics are made up of lines, curves and shapes. Think of a vector as a series of dot-to-dots joined up to create paths. Raster graphics are made of pixels - a grid of tiny squares that can be coloured in.
How to develop secondary colour palettes
Over time brand colour palettes can feel limiting. A restricted colour palette can make any design work feel corporate, and trying to introduce new messages or products can become trickier. A secondary colour palette is a set of colours chosen to compliment the primary colours, but give the designer more range.
Why brand colour palettes need to be more extensive
Every brand needs a workable colour palette for their brand, one that will work for graphs, data visualisations and CTA's.
What does your brand stand for?
What types of words should you use for your brand values? A list of the brand value words.
What do you need to consider when writing an animation script?
A step by step guide to writing a script for an animation or video - for those of use who don't consider ourselves writers!
What is a house of brands?
The house of brands approach to brand architecture is where the master brand often has little relation to its sub brands. Examples include P&G and Alphabet (although - not google!)
What is a branded house?
The branded house approach to brand architecture is where all the sub brands take the look and feel from the master brand. Examples include FedEx and to some degree, Microsoft.
Exploring multiple brand directions
The brand process: a dozen eggs creates multiple different brand directions within the branding process.
How to create a brand from scratch?
Creating a brand from scratch using brand strategy; audience, working out your why, your value words and establishing a brand design and identity.
Rebranding on a budget
A logo that works, and looks great is a very satisfying thing. It can increase pride, or decrease embarrassment. It can encourage forward thinking and it can increase sales. However,…
How to build your brand in 10 steps
How to build a brand: a guide for develop your brand strategy in ten steps. Straight forward advice to building a strong brand for your company.