Loughborough University’s Enterprise department market a broad range of student activities and enjoy a host of graduate success stories. A brand was needed to bring the department together, whilst appealing to students and graduates alike. The department approached us when it was felt the old brand was tired and a new brand, that encouraged a higher level of interaction, was required.
Our response was to put together a bright and energetic illustrated tapestry that showcases both the mission and business accomplishments that the scheme has produced. Each of the parts comprising the tapestry can also be separated for use on it’s own, either online or in printed media. Those familiar with the University’s enterprise department will notice some friendly faces throughout the tapestry!
The visual style for the student and graduate enterprise needed to work alongside the work we did for the sister project – the Studio, a commercialisation space at the University.