Insights Branding 101 : For Students
Having taught on the Graphic Communication and Illustration course (formally called Visual Communication) at Loughborough University for 19 years between them, Jo and Fran have a wealth of knowledge around teaching branding to undergraduate students from a practical perspective. This series of blog posts unpacks how students can improve as branders and designers, with no impenetrable branding strategy books in sight!
![Why brand colour palettes need to be more extensive_thumbnail](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2021/07/Extend-palette-thumbnail-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
Why brand colour palettes need to be more extensive
Every brand needs a workable colour palette for their brand, one that will work for graphs, data visualisations and CTA's.
![secondary colour palettes](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2021/06/How-to-develop-brand-led-colour-palettes_thumbnail-scaled.jpg?fit=2560%2C1280&ssl=1?resize=960%2C480)
How to develop secondary colour palettes
Over time brand colour palettes can feel limiting. A restricted colour palette can make any design work feel corporate, and trying to introduce new messages or products can become trickier. A secondary colour palette is a set of colours chosen to compliment the primary colours, but give the designer more range.
![](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2023/07/A-Day-in-the-Life-of-thumbnail.png?fit=4000%2C2000&ssl=1?resize=960%2C480)
Day in the life of …
Once you have your persona, how do you work out how they'll want to be spoken to? The 'day in the life of' exercise is a great way to establish how you want to speak to your target audience.
![Brick Wall of Brand Strategy teaching students](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2023/06/The-Brick-Wall-of-Brand-Strategy.png?fit=4000%2C2000&ssl=1?resize=960%2C480)
The brick wall of brand strategy
Brand strategy is hugely important. It is often the stage of the branding process that ensures a brand has longevity and can be created with growth in mind. However,…
![](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2023/07/Using-Brand-Words-as-Testing-Devices-thumbnail.png?fit=4000%2C2000&ssl=1?resize=960%2C480)
Using brand words as testing devices
Establishing brand words is a useful tool to steer project direction, but it is also incredibly useful to then test any project outcomes.
![How to design a logo? Designers guide to the nuts and bolts of logo design](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2023/07/How-to-Design-a-Logo-thumbnail.png?fit=4000%2C2000&ssl=1?resize=960%2C480)
How to design a logo
Do you want to know the nuts and bolts of designing a logo? From how to generate initial ideas to refining them and establishing a brand.