Insights
How to design a logo
Do you want to know the nuts and bolts of designing a logo? From how to generate initial ideas to refining them and establishing a brand.
Designing for print
What do you need to think about when designing for pint? A blog post that looks at resolution, colour, bleed, margins, gutters, text size and ink coverage.
The brick wall of brand strategy
Brand strategy is hugely important. It is often the stage of the branding process that ensures a brand has longevity and can be created with growth in mind. However,…
What is a Visual Identity
A visual identity refers to a set of visuals that are used by a company, service, organisation, product, event or even a person in order to be recognised.
What is a user persona in branding?
A user persona is a tool used in the creation of a brand to represent an ideal person or archetypical user. The idea being that it is easier to…
How can you support young people whose parents have split up?
Divorce or separation can be a tough time for everyone. With a mix of emotions, and no easy path to navigate through, how can you support young people who’s…
Creating the Charnwood Brewery brand
We often get asked about the making of the Charnwood Brewery brand. The team behind the brewery have done an incredible job of spreading the brand throughout Leicestershire, and…
User persona examples to help you create your own
Searching for branding persona examples? Look no further - we have compiled some of the more interesting examples.
A toolkit: helping you build a user persona for your brand
Creating a persona is a very useful tool when it comes to developing a brand. Having a person in your minds eye when thinking about your brands visual language…
a dozen years of a dozen eggs
a dozen eggs is 12, and we can't quite believe it! We've taken this opportunity to take a look at our photos over the years.
The joy of Google Noto
Using google's Noto font for translations for the charity, Barnardo's.
WordPress Image Fields: Alt Text, Title, Captions and Description
How important are the alt text, title, caption and descriptions - which ones do you need to spend lots of time thinking about, and are there any you can ignore?