Insights Fran Johnson
How to develop your brand personality
Avoiding trend based design and starting with brand strategy are key to developing your brand's personality.
How to communicate your research
How do you go about communicating research? Firstly, establish who you want to be talking to, and then distil your communication into bite sized chunks.
What is brand architecture?
Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.
The dualism of branding
Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
Q&A with Fran
Fran is one of the founders of a dozen eggs. She and Jo set up the company in 2010, after graduating with a degree in Graphic Communication…
An impossible task?
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?
Branding a political figurehead
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.
How to use colour psychology?
We judge brands quickly - and a lot of it is down to colour. How do you choose which colour works for your brand?
Do I need to add an Opt In checkbox to my website?
GDPR is coming in May 2018 - is your website compliant? This article takes a look into all things opt-in checkbox!
The Dropbox rebrand
Our take on the dropbox rebrand. Brand values, flexible branding and then communicating the change to others.
What will branding look like in 10 years time?
Individualised communication, Flexible branding and no big brand launches are the predictions of what branding will look like in 10 years time.
Do all brands need to be audience led?
Brand strategy often looks at a number of different spectrums. In this post we look into whether brands are audience led or founder led, with particular consideration into personalities, the market and trust.