Insights Fran Johnson
Introducing Beth
2017 sees us welcome our new designer, Beth! “I knew Jo and Fran as my design tutors at Loughborough University. Since graduating I emigrated to Amsterdam for a couple…
Half a dozen eggs
We are delighted to introduce Dale, a new member of our team – making us half a dozen eggs! Dale is a web developer who will be working alongside Chris…
Choosing your value words
How do you select your value words? Words that should represent you as a company and guide your decision making.
Rebrands gone wrong
Fran looks into some failed rebrands including Kraft food and Mastercard.
A Fond Farewell
It is with a dollop of gratitude, a spoonful of thankfulness and a sprinkling of sadness that I am to announce that I will no longer be an egg in…
What is a brand audit?
The areas that are covered within a brand audit include; visual identity, navigation and user experience on web, photography and illustration style, the words used within all marketing and social media and digital design
Successful rebrands
Why do successful rebrands work? Fran looks into some rebrands that have worked including gumtree and airbnb.
Favourite Design Books
Ambrose / Harris : The Basics Design A fantastic set of books that focus on describing, unpacking and giving examples of a specific design element. These books include Format,…
The Importance of Nothing
Why is white space important to a designer? A tool to aid communication and allow space for typography and colour to take prominence.
Celebrating 1 Year as an egg man
What a year it has been. As of February the 1st, this soft boiled egg has hit the one year mark as part of the a dozen eggs team.
Why are brand guidelines important?
Brand guidelines are created in order to establish consistency when a logo is applied. A set of rules to check decisions against can be a very wise move in large organisations with big design teams.
Purpose of a helmet
Not that long ago in a galaxy really very close, a film was announced to be released… the seventh episode of the ‘galacticaly’ epic Star Wars story. Without throwing…