1. Home
  2. Brand Identity

Brand Identity

It is important that your brand effectively communicates who you are and what you stand for. It needs to have an immediate visual impact to entice and engage your consumers and a professional outward appearance to obtain their trust. At a dozen eggs we take the time to understand you and your brand to create a visual identity that you can feel confident in.

If your business is new it is important to start as you mean to go on. Beginning with an identity that allows your business to grow is key to its longevity – think where you plan to be, not where you are right now!

If you’re looking for a re-brand the key principles remain the same as starting from scratch. The difference is deciding how best to entice new customers while still maintaining, and even enhancing, your reputation amongst current ones.

Our branding portfolio

A selection of our projects can be found below – each working for a specific intended audience and aligning with the brand values of the organisations. Contact us if you would like to speak about your project further.

Ident for Creative Calling a blog showcasing events and talent across Leicestershire.

Creative Calling

Creative calling is a blog for Creative Leicestershire that was launched to celebrate 10 years of creative business support across Leicestershire. Working alongside them, a dozen eggs designed the blog to promote, inspire and celebrate the county’s expanding creative services, events and networks.

By Fran Johnson : 01/09/2017
Logo for Midlands based dance company, Turned on its Head

Turned on its Head

Website development and design for midlands-based dance company Turned on its Head, showcasing shows; Mrs Pockets, Shiny and Sponge.

By Fran Johnson : 01/09/2017
Illustrations for Baca project, a charity working with young people.

Baca

An award winning charity based in Leicestershire, Cambridgeshire and the West Midlands providing specialist support for unaccompanied asylum seeking children. a dozen eggs have extended the brand through illustrations and web.

By Fran Johnson : 01/09/2017
The Studio logo, a type based logo for Loughborough University's enterprise offering.

The Studio

The Studio provides and supports recent graduates from Loughborough University with the expertise and knowledge they need to develop their creative ideas. They required a brand extension, including illustration style that could fit into the broader Student and Graduate Enterprise department.

By Fran Johnson : 01/09/2017
Brand identity and design for Benjamin Pimlico, parent company of the White Hart pub in Loughborough

Benjamin Pimlico Pub Company

A parent company for one of our favourite pubs, the White Hart, in Loughborough. a dozen eggs created a brand to compliment the already established pub identity.

By Fran Johnson : 01/09/2017
Brand identity including Clarence the Fox for Charnwood Brewery, a Loughborough local brewery.

Charnwood Brewery

An award winning micro brewery based in Loughborough, Charnwood Brewery is known for its quality, cask conditioned beer. a dozen eggs have had the privilege of working with the Charnwood team from the beginning!

By Fran Johnson : 16/08/2017