Brand Identity
It is important that your brand effectively communicates who you are and what you stand for. It needs to have an immediate visual impact to entice and engage your consumers and a professional outward appearance to obtain their trust. At a dozen eggs we take the time to understand you and your brand to create a visual identity that you can feel confident in.
If your business is new it is important to start as you mean to go on. Beginning with an identity that allows your business to grow is key to its longevity – think where you plan to be, not where you are right now!
If you’re looking for a re-brand the key principles remain the same as starting from scratch. The difference is deciding how best to entice new customers while still maintaining, and even enhancing, your reputation amongst current ones.
Our branding portfolio
A selection of our projects can be found below – each working for a specific intended audience and aligning with the brand values of the organisations. Contact us if you would like to speak about your project further.
Oakham Rugs
Oakham Rugs, a shop based in Rutland sells contemporary and traditional rugs from around the world, but the middle east in particular. The logo and illustration style was created by a dozen eggs to ensure the brand suited the range Oakham Rugs had on offer.
Performs International
Performs International is a research group based at Loughborough University who were setup to improve detection rates in breast cancer. We have been asked to develop an international website and create design material ready for SBI / ACR Breast Imaging Symposium 2015 in Orlando.
Canopy Insight
Canopy Insight incorporates cultural investigation and semiotic analysis to help organisations develop stronger brands. a dozen eggs were asked to develop a website that would reflect their wide-reaching and adaptable understanding of contemporary culture and semiotics.
White Hart
One of the most popular and traditional pubs in Loughborough with a passion for real ales and great food. We at a dozen eggs were given free rein to create a large wall mural depicting history of pubs, as well as extending the brand through menu designs, drip mats and web design.
CARM
A pioneering approach to communication skills based training - CARM (Conversation Analytic Role-Play Method) was set up by Professor Elizabeth Stokoe, a dozen eggs have successful partnership with CARM and look to extend the brand into animation, web and design.
StudentCrowd
The online review site for students - seeking opinions on accommodation, jobs, courses and much more. a dozen eggs have created a brand and are extending it using an ongoing iterative process.