Insights Fran Johnson
What is a user persona in branding?
A user persona is a tool used in the creation of a brand to represent an ideal person or archetypical user. The idea being that it is easier to design…
How can you support young people whose parents have split up?
Divorce or separation can be a tough time for everyone. With a mix of emotions, and no easy path to navigate through, how can you support young people who’s parents…
Creating the Charnwood Brewery brand
We often get asked about the making of the Charnwood Brewery brand. The team behind the brewery have done an incredible job of spreading the brand throughout Leicestershire, and its…
User persona examples to help you create your own
Searching for branding persona examples? Look no further - we have compiled some of the more interesting examples.
A toolkit: helping you build a user persona for your brand
Creating a persona is a very useful tool when it comes to developing a brand. Having a person in your minds eye when thinking about your brands visual language can…
a dozen years of a dozen eggs
a dozen eggs is 12, and we can't quite believe it! We've taken this opportunity to take a look at our photos over the years.
The joy of Google Noto
Using google's Noto font for translations for the charity, Barnardo's.
WordPress Image Fields: Alt Text, Title, Captions and Description
How important are the alt text, title, caption and descriptions - which ones do you need to spend lots of time thinking about, and are there any you can ignore?
How do I make my logo responsive?
There are a number of design decisions you can make to make your logo responsive; remove the words, remove the icon / imagery, merge parts of the logo together, strip out the detail or create a stackable version
What is a responsive logo?
The need for responsive logos has grown with the demands of a digital environment. Companies need their logo to communicate the same message whether on a billboard, or a bottle cap.
Top branding books
Wanting to learn more about branding? Then this is the list of books to start with; five key books to start your branding journey!
Final files & brand guidelines
Brand guidelines and final files - what happens are the end of the branding process at a dozen eggs, what can you expect?