How to rebrand a company?
Location: Nottingham
Our 2018 Nottingham workshop looks into the rebranding process. A guide for small businesses: guiding company owners, marketing managers or directors in what to expect when undertaking a rebrand. How to bring your staff with you, understanding your current and future audience as well as hints and tips on working alongside a design agency.
Wednesday 7th November 2018
A workshop exploring all you need to know to start a company rebrand, and work out whether it is the right thing for you.
The workshop
The day will answer some of the following questions:
- What is a rebranding process?
- Why do you rebrand?
- How much does it cost to rebrand?
The afternoon will involve workshops to explore:
- Establishing your companies’ brand values
- How will you measure your rebrand?
- Developing your brand personas
a dozen eggs went beyond my expectations and delivered all of what I wanted and then a bit more.
Who are a dozen eggs?
a dozen eggs are a design agency based near Nottingham. Working in the fields of; brand identity, branding, brand strategy, design, animation, illustration and website design and development. The workshop is run by Fran Collins & Jo Wdowiak who founded the company in 2010 and both tutor at Loughborough University.
Whilst you’re in Nottingham
If you are staying over in Nottingham overnight, the city has a lot to offer. It is a thriving city, both for boutique shops, food and drink and entertainment.
A list of our top 10 things to do:
- Nottingham Contemporary. Whilst it may not make the number 1 spot for most tourists – we love a good art gallery. It will be the opening weekend of Shadow Writing (Lace/Variations) – a new commission from Lorenzo Sandoval. It’s also got a nice shop!
- The centre of Nottingham is Old market square, and is well worth a visit. Whether you fancy a spot of shopping or an open air event, the square is the place to be. It was the original setting of the Nottingham Goose Fair – an annual fair that first started over 700 years ago.
- The Sky Mirror. We are big Anish Kapoor fans at a dozen eggs, so its nice to have a sculpture on our door step. It sits outside the Nottingham Playhouse, a great theatre in the art of the city. Check out the Playhouse’s Spring season on their website.
- Holme Pierrepont Country Park – the home of the National Water Sports Centre. Nottingham was named ‘Home of English Sport’ in October 2015, and the water sports centre makes up part of this reputation. Located near the River Trent the facilities include a regatta lake, a 700m purpose-built white water canoe slalom course and a water ski lagoon. For those that don’t fancy getting wet there are also segways, mini golf, a high ropes course, children play area and perhaps most importantly – a cafe.
- Nottingham Castle. Set within Castle Rock, the castle was a major royal fortress in the Middle Ages. Although very little of the castle now exists, there is plenty still to see. The Castle museum is closing soon for a redevelopment project, so have a look around before its too late (opening again in 2020).
- The National Ice Centre. A £43 million project, the Arena is home to the Nottingham Panthers ice hockey team, as well as the GP short track speed skating squad. It’s the second Olympic-sized ice pad to be opened in the UK!
- The Lace market. The city is known for its lace – being the centre of the world’s lace industry during the British empire, but its now worth a stroll around for the architecture alone. With examples from Thomas Chambers Hine, Watson Fothergill and James Gandon.
- For fans of cricket – Trent Bridge is located the other side of the River Trent in West Bridgford. If you are staying over the weekend you can enjoy a test match: Nottinghamshire vs Lancashire. Tickets can be purchased through eticketing.
- Ye Olde Trip To Jerusalem is a contender for the title of England’s Oldest Pub. It was originally used as a brewhouse for the castle, hense the address – 1 Brewhouse Yard.
- The Greyhound Stadium. Perhaps this gains the 10th spot as our creative director owns a whippet, but we think its worth a day out. We’ve heard the restaurant isn’t too bad either!
Places to stay
You will find lots of the standard places to stay: Premier Inn, Travelodge, Ibis & Best Western on TripAdvisor. However, we thought we’d make a list of the best boutique hotels available. Airbnb is also always an option!
Where to eat
Nottingham is known for its restaurants and bars – so there is plenty to choose from.
a dozen eggs supplied us with very targeted questions to draw out of us what we really wanted, when we were not even sure ourselves.