No. 18 is an office collaboration space in Loughborough. An existing client wanted to diversify his business and make good use of his spare office space by making it available for hire by small companies, sole traders and those just wanting to hot-desk.
We designed a logo that would represent both the function of this branch, with desks and work spaces slotting into the larger office, and the modern character of the space and parent business. Although a separate entity, No. 18 might also be seen as a sub-brand, so the new brand should show that relationship by following a similar approach to the design.