Race around the Bible

During a children’s group at St Barnabas Church, Grange Park, Tim Whitehead noticed there was a lack of fun, educational activities that could help children engage with the Bible in an interactive way. Determined to fill that gap, he developed a new game — Race around the Bible — together with his family. The game was designed for use in kids’ church groups across the country, combining learning with creativity and play.

Tim approached a dozen eggs to help shape the identity of the game. Our task was to create a brand that would feel exciting, approachable, and age-inclusive, appealing to younger children while still engaging for older ones.

We developed a bold, playful logo and a distinctive illustration style that balanced clarity with fun. The brand was designed to be flexible, working across different formats, from the game materials themselves to wider promotional use in church settings. The colour palette was carefully developed to serve multiple purposes. Each section of the game is colour-coded to help players navigate the different categories and challenges, while the overall palette remains cohesive, reinforcing the game’s brand identity. By balancing variety with harmony, the colours guide gameplay intuitively, create visual interest, and ensure a consistent, engaging experience across all materials.

The game content mixes biblical trivia, covering both the Old and New Testaments, with interactive challenges such as acting and drawing. This variety makes it a lively, adaptable resource for Sunday schools and church groups, encouraging participation and sparking curiosity. The “Going Deeper” cards provide opportunities for the group to explore topics more thoughtfully and engage in meaningful discussion with one another.

For us, this was a particularly enjoyable project. It combined thoughtful design with a meaningful purpose, and we’re looking forward to seeing Race around the Bible roll out to children’s groups nationwide.