Building a successful, modern brand identity is more complex, multi-layered and fascinating than ever before. Our expectations are higher and consumer power is stronger. Brand ‘experience’ is now the norm. 10 years ago, the conversations around branding focused on consistency. Ensuring all brand outputs felt the same, and could be instantly recognisable, was the goal. This is changing. Today, it’s been known for brands to make decisions to exclude their logos from digital material. A companies brand needs to be recognisable when the logo is omitted.
We explore, question and research all areas of brand communication and understand how to build a flexible branding scheme. We understand how branding is changing – when to apply new techniques, and when to stay safe.
Designing luxury dips for LOTOS needed a different strategy to the brand refresh for Charles Bentley, a brush-wear manufacturer. One needed to stand out from the crowd and the other needed to reinforce the heritage of the company. Scrolling through our portfolio, you’ll notice a range of approaches – suitable for a range of audiences.
The a dozen eggs branding services include; brand design, brand identity, brand strategy, logos, stationery design, rebrands, and subbrands. Often companies approach us needing an entire brand refresh, from logo through to web presence – working with large multinational firms as well as small founder-led start ups.
Stationery design, whether that’s printed or digital, tends to be the first context where you see your brand take shape. Whether you’ve chosen to use a dozen eggs for the complete branding process, or a stationery refresh we look to distil your company’s personality into designs that match your tone of voice.
At the end of the branding process a dozen eggs will supply you with print ready stationery files, and web ready social images, to ensure you a primed for launch!
Examples of stationery design materials include:
- Business cards
- Compliment slips
- Email signatures
- Invoice sheets