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Performs International

The Performs scheme is a Loughborough based research group run by Professor Alastair Gale and Dr Yan Chen. It was developed to improve detection rates in breast cancer – equipping radiologists to develop identification skills.

It has been used as a CPD (continuing professional development) for radiologists in the NHS for over 30 years. Participants are guiding through a bank of mammograms as are asked to identify anything suspicious. Each test set includes normal, benign and malignant cases with some very subtle cases included alongside more obvious ones.

We’ve done a number of projects over the years for Alastair and Yan. Initially a dozen eggs were asked to design an international website and design material ready for the SBI/ACR Breast Imaging Symposium 2015 in Orlando where the team were hosting a Mini-Lab. The illustration work we produced for their printed media was also used as part of a short animation, presenting the Performs’ work to the public in an easily understandable way.

Performs training for radiologists - illustration of the screening process.

Since then, we’ve been asked to update the Performs International brand, and design a web presence that could begin to communicate their research to different audiences. As the research group grew, so did the areas they were able to have an impact on. Therefore, over the years sub brands emerged from various projects that all required identities of their own. The team wanted a system that could be implemented across the board, ensuring their online presence had both parity and continuity.

Flowchart on how to use the performs system

Working alongside web developers ‘The big idea‘ and Dr Yan Chen, we created a site that could encompass all the different avenues Performs is involved in. Performs was founded initially as as breast assessment tool, but with expansion of audiences has also come an expansion of focuses. Prostate cancer and COVID-19 cases have been added to the sets.

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