Barnardo’s have launched the National Counter Trafficking Service out of the growing need to support, educate and advise those involved in tackling this important issue. The service has 2 main strands to its vision; protecting children through direct work, and supporting professionals through specialist training and a 24/7 support line. To carry out the vision another two brands have been created; Building bridges and Know More.
Building bridges aims to support children and young people who have experienced trafficking and to care for their resulting needs. Know More is a training service for professionals who support and care for those children, with the Know More team providing training and education to develop their skills. Each brand demanded a different tone of voice to suit its audience, while still feeling like a part of a cohesive service.
We have enjoyed the task of building a family of brands that can work well together, and we are looking forward to establishing the brands through further design work.